Advanced Analytics Implementation and Integration

Use of advanced digital analytics begins with a solid implementation and robust integrations.
Trust our team to construct a dependable digital foundation and make decisions faster with auto-updating dashboards, reports, and visualizations—all in one easily-accessible place.

Implementation and Integration

What We Offer

InfoTrust can set up data integrations across your marketing stack. By leveraging the features or your particular environment, we create pipelines to a reliable, centralized data warehouse to unify your data into a single source of truth.

Where it’s the best strategic fit, our expertise extends to managing full migrations to one unified platform and data warehouse. This will streamline your workflows, reduce technical complexity, and further accelerate the ability to fully view the impact of your marketing.

No matter the approach, the key benefit is that the unified warehouse and all integrations are hosted within your own cloud infrastructure. This guarantees that you maintain complete ownership, security, and control over your critical first-party data.

Outcomes You Can Expect

Cleaner Decisions: Governed metrics, trusted data, fewer “Is this right?” debates.
Higher ROI: Better audiences, smarter tests, and tighter budget allocation.
Privacy by Design: Compliant data collection that still fuels growth.
Self-sufficiency: Teams trained to ask — and answer — hard questions.

How We Help

Implementation & Migration

  • Net-new or re-architecture of Adobe Analytics (AppMeasurement/SDKs, Web & Mobile)
  • Tagging via Adobe Tags (formerly “Launch”) and server-side data collection

Data Quality & Governance

  • SDR/solution design, naming conventions, eVar/prop/event strategy
  • Automated QA (pre-prod & prod), bot filtering, duplication/leakage fixes
  • Privacy-centric collection with consent modes and regional policies

Analysis & Reporting

  • Analysis Workspace templates and executive scorecards
  • Cohorts, journey funnels, fallout, contribution analysis, and alerting
  • Marketing & product performance diagnostics (content, search, merchandising)

Training & Enablement

  • Role-based workshops (for analysts, marketers, execs, etc.)
  • Center-of-Excellence playbooks and office hours

Ready to talk implementation and integration?

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