InfoTrust Author Profile

Amin Shawki

Amin Shawki currently oversees our client delivery, focusing on analytics and governance as SVP at InfoTrust. In this role, he leads our industry teams and has been fortunate to work across various partners in all verticals and regions, providing best-in-class recommendations around data strategy, data collection, and maximizing value of data. ‌His role is to ensure confidence in not only organizations’ data practices but in the InfoTrust team providing the products and solutions leading to value. In his free time, he loves going full dad-mode with his little ones and French bulldog, while also playing golf and board games with any remaining time and headspace.
Tracking Inbound Links in Google Analytics by Tagging URLs

Tracking Inbound Links in Google Analytics by Tagging URLs

The more website visitors you have, the more complicated it can be to analyze your Google Analytics traffic and data.  A common issue I…

4-minute read
Social Media and Higher Education

Social Media and Higher Education

For the majority of high school graduates, the age-old question of “Are you going to college?” has been replaced with “Where are you going…

5-minute read
Web Analytics and Online Advertising Tools for Top eCommerce Sites

Web Analytics and Online Advertising Tools for Top eCommerce Sites

In preparation for our upcoming seminar and webinar on Tracking eCommerce Success with Google Analytics, I decided to conduct some research on top Commerce…

6-minute read
Digital Marketing Best Practices for Manufacturers

Digital Marketing Best Practices for Manufacturers

According to Hubspot, over â…“ of the world’s population is on the Internet…with 8 new people added every second. Needless to say, digital marketing…

5-minute read
The Importance of Social Media in e-Commerce

The Importance of Social Media in e-Commerce

The growth of social media in today’s day and age is astonishing to say the least. According to Hubspot, social media use in the…

4-minute read
Google Analytics Multi-Channel Conversion Segments for eCommerce

Google Analytics Multi-Channel Conversion Segments for eCommerce

So following up on a previous post about Multi-Channel Funnel Reports and Attribution, I had to describe an awesome feature with these Google Analytics reports,…

5-minute read
Google Analytics Multi-Channel Attribution and Funnels for eCommerce

Google Analytics Multi-Channel Attribution and Funnels for eCommerce

A few frequently used terms in the analytics industry lately include “multi-channel tracking”, “attribution modeling”, and “multi-funnel conversions”.  All fancy ways to say the…

4-minute read
5 Google Analytics Tracking Tips for Global Enterprise Sites

5 Google Analytics Tracking Tips for Global Enterprise Sites

Whether you are a news site that has a global presence, an eCommerce site with a broad consumer base, or just a large multi-country…

5-minute read
Event Planning- Quality Not Quantity

Event Planning- Quality Not Quantity

At InfoTrust, event planning and event marketing is a task that is ongoing. With monthly breakfast and digital marketing events (now with our new…

5-minute read
What Is a Google Analytics Premium Reseller?
Best Resources for Link Building, SEO + Increasing Web Traffic

Best Resources for Link Building, SEO + Increasing Web Traffic

So, you have a website – that’s all well and good. But do you know how many views it receives per day, or it’s…

5-minute read
Intro to Advanced Enterprise Google Analytics: Multi-site Companies

Intro to Advanced Enterprise Google Analytics: Multi-site Companies

When it comes to web analytics, the larger the organization, the more complicated the data analysis can be.  Luckily for us, the infinite ways…

5-minute read