InfoTrust Author Profile

Amin Shawki

Amin Shawki currently oversees our client delivery, focusing on analytics and governance as SVP at InfoTrust. In this role, he leads our industry teams and has been fortunate to work across various partners in all verticals and regions, providing best-in-class recommendations around data strategy, data collection, and maximizing value of data. ‌His role is to ensure confidence in not only organizations’ data practices but in the InfoTrust team providing the products and solutions leading to value. In his free time, he loves going full dad-mode with his little ones and French bulldog, while also playing golf and board games with any remaining time and headspace.
How to track email campaigns in Google Analytics: Free URL Tagger Tool

How to track email campaigns in Google Analytics: Free URL Tagger Tool

A great feature of Google Analytics is the ability to segment the traffic to your site by where the visitors came from.  Whether it…

3-minute read
Google Analytics 101: Adding Users to Your Google Analytics Account

Google Analytics 101: Adding Users to Your Google Analytics Account

To continue with the Google Analytics 101 basics, I decided to write a quick blog post on how to add users to your Google…

2-minute read
Google Analytics 101: Scheduling Emails

Google Analytics 101: Scheduling Emails

So to continue on my previous post about Using Alerts, I decided to write another short blog post about an easy to use, and…

4-minute read
Google Analytics 101: Using Alerts

Google Analytics 101: Using Alerts

Google Analytics provides so many different ways to slice web traffic data into multiple dimensions, metrics, and customizable views.  Sometimes it can be overwhelming to look…

5-minute read
Congratulations to Xavier Leadership Center!

Congratulations to Xavier Leadership Center!

We’d like to congratulate Xavier Leadership Center on their recent article published in Cincy Magazine: A Magazine for Business Professionals. We’re very excited for…

2-minute read
How to Block Internal Traffic to Your Website from Google Analytics
Beginner’s Web Analytics Guide: How to Track Social Media Links in GA

Beginner’s Web Analytics Guide: How to Track Social Media Links in GA

Google Analytics is a very nifty and necessary tool to measure your digital and inbound marketing efforts.  As a social media enthusiast myself, I’m always looking…

4-minute read
Top Tweets From the Digital Summit in Atlanta, Georgia

Top Tweets From the Digital Summit in Atlanta, Georgia

Last Wednesday and Thursday, the InfoTrust team made a trip down to Atlanta, Georgia for the second annual Digital Summit.  Taken from their website,…

2-minute read
Giving Back Comes From the Heart: Paige’s Princess Foundation

Giving Back Comes From the Heart: Paige’s Princess Foundation

t InfoTrust, one of the most important core business values is developing a strong culture.  Personally, I love having the opportunity to explore new…

3-minute read
Lists You Shouldn't Miss: Facebook Top Apps For Business Pages

Lists You Shouldn't Miss: Facebook Top Apps For Business Pages

Social sharing has become more than just posting what you’re doing or a picture about where you are.  Capturing life moments and sharing those…

3-minute read
Lists You Shouldn't Miss: Social Media Monitoring for Anyone

Lists You Shouldn't Miss: Social Media Monitoring for Anyone

Social media has become part of everyone’s daily life.  This is how I started my previous blog post on Social Media Monitoring for Enterprises…

4-minute read
Lists You Shouldn't Miss: Social Media Monitoring for Enterprises

Lists You Shouldn't Miss: Social Media Monitoring for Enterprises

Social media has become part of everyone’s daily life.  Updating a status, posting a tweet, uploading a video and connecting with a network is…

4-minute read

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