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In this webinar, we provided a refresher on Data Studio 360, one of Google’s newest apps. Data Studio 360 is a powerful visualization tool…
Wow! We have truly made an impression in the digital world and are humbled by the recognition. From the Cincinnati Business Courier to Forbes,…
“Digital” is perhaps one of the most over-hyped terms in the media today. When we think about digital transformation, you can think of it…
“Ask the Right Questions; Actionable questions lead to actionable data.” In our webinar on eCommerce: Best Practices for Data-Driven Marketing Using Google Analytics, we answered…
Creating better user experiences one Single-Page Application at a time! In our Analytics for a Single-Page Application webinar, we acknowledged the positives and negatives of Single-Page…
Google Analytics is a great tool for analyzing trends and digital marketing performance. With more integrations than ever, Google Analytics is a powerful tool that…
Single-Page Applications (SPAs) are incredibility beneficial for attracting new prospects, enhancing user experience, and ultimately gaining more response from site visitors. However, without a…
Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…
“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but…
There is nothing like loving your career. Scratch that. There is nothing like working with others who also love their career! At InfoTrust, we…
“The integration between GA 360 & DFP allows data to flow back and forth between the two tools” – Andy Gibson, Head of Vertical…
Understanding the audience, platform engagement, and advertising revenue are all important building blocks for tracking the right data on your website. With outlining digital analytics…
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