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As we all know, websites collect tons of consumer data, and that data drives much of the advertising and marketing we see online. With…
In today’s competitive business landscape, finding the right vendor for your organization can be a daunting task. With multiple vendors claiming to do everything,…
If you’re considering investing in Google Analytics 360 (GA360) but find yourself with questions about its features, purchase process, and benefits, you’re in the…
Unless you’ve been living under a rock, you’ve heard the news that Google is deprecating Google Universal Analytics (UA) by July of 2023 (October…
As we write this article, millions of people are in the process of leaving their roles for new opportunities at different organizations with higher…
Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…
If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…
If you’re reading this article, you may be about to begin or are currently thinking about conducting an audit and implementation of your website(s)…
Google Analytics 4, GA4, and Google App + Web: With different terms being thrown around regarding Google Analytics’ latest update, what it can do,…
Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…
Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…
Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…
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