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Data analytics has become a cornerstone in transforming the healthcare industry, offering numerous advantages that enhance patient care, operational efficiency, and strategic decision-making. By…
A client recently asked me, ‘Why is Google Analytics 4 (GA4) important? What is its value?’ This question—and its answer—are often oversimplified. When you…
Server-side tag management is a recommended step when focusing on privacy and ownership of your data. Server-side tagging can be a bit complex. However,…
As you explore your data in Google Analytics 4 (GA4), you may encounter the need to view and slice your data in more advanced…
While the standard reporting features of Google Analytics 4 (GA4) cover a wide range of business use cases, every business has a unique set…
As marketers and analysts look to Google Analytics 4 (GA4) for insights about how users are arriving to their sites, many find themselves befuddled…
Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user engagement…
Event tracking is an essential part of your website data collection architecture. Apart from tracking pageviews and demographic details about your users, you can…
Consent Mode’s primary purpose is to mitigate losing data to users who have not consented while still respecting data privacy. To mitigate data loss,…
As the analytics world has transitioned from the supremacy of Universal Analytics into the new era of Google Analytics 4 (GA4), it has become…
When working with Google Analytics 4 (GA4) for Firebase, tracking issues can disrupt the accuracy of your data and impact decision-making. In this guide,…
Data Import allows you to add external data to your existing Google Analytics 4 (GA4) data. The data you can import is categorized into…
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