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Migrating from one analytics platform to another can be compared to moving from one house to another. Just like how you carefully plan and…
So we all know that Google Analytics 4 is coming and coming fast. And we know if you use Google Analytics that you will…
For years, Google Analytics has been known for its simple hierarchy of Account > Property > View. If you took a Google Analytics Academy…
“Do you suppose we’ll meet any wild animals?” Dorothy timidly asked the Tin Man before being startled by the Lion on their trip down…
As we enter the new year, we are getting closer to welcoming Google Analytics 4 (GA4) as the replacement to our beloved Universal Analytics…
About Google Signals Google Signals is an analytics feature provided by Google that enables cross-device reporting and remarketing. Integrated with Google Analytics, Signals helps…
Introduction You have probably heard about the sunsetting of Universal Analytics (UA) and the push towards Google Analytics 4 (GA4). At InfoTrust, we strongly…
Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…
Google Analytics 4 (GA4) filtering when compared to Universal Analytics (UA) is clearly more restrictive. Gone are the days of filtering by URL string….
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
Google Analytics is the most powerful and effective tool for tracking and analyzing your website traffic. It is also the most popular: roughly 55…
Tags can be tricky and simple at the same time. The concept behind the Universal Analytics (UA) event tags are simple. Three values are…
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