News and Media Industry Trends to Watch for in 2024

News and Media Industry Trends to Watch for in 2024

The media, broadcast, and digital publishing industry is undergoing a period of rapid transformation, driven by technological advancements, shifting consumer preferences, and evolving regulatory…

5-minute read
Strategies for Success: Executive Insights to Optimize Value of First-Party Data

Strategies for Success: Executive Insights to Optimize Value of First-Party Data

It’s no secret that the industry is focused on first-party data as a path forward into the “cookieless” future. As third-party cookies are fully…

7-minute read
What Does Third-Party Cookie Loss Really Mean to Your Org?

What Does Third-Party Cookie Loss Really Mean to Your Org?

While Google’s deprecation of third-party cookies has been a moving target for some time, it’s slated to finally happen in mid 2024. Google will…

7-minute read
Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Advancements in AI in 2023 have made it possible for brands to unlock many benefits, from greater efficiencies to deeper insights to media optimization….

7-minute read
Why CMOs Should Care about Server-Side Tag Management

Why CMOs Should Care about Server-Side Tag Management

Being a CMO in today’s shifting MarTech landscape is not a relaxed position. Technology is changing more often than the weather, and maintaining the…

6-minute read
Zero-Party and First-Party Data: Data Strategy Essentials for Executives

Zero-Party and First-Party Data: Data Strategy Essentials for Executives

TL;DR First-party and zero-party data (ZPD) are taking on increasing importance in organizations’ data strategies, making it more important for executives to become conversant….

6-minute read
Connecting the Dots: Analytics as the Bridge between Marketing and Finance | Showing the Value of Marketing to the Business

Connecting the Dots: Analytics as the Bridge between Marketing and Finance | Showing the Value of Marketing to the Business

TL;DR A marketing and analytics measurement plan is a key—and often overlooked—framework that marketers use to connect the value of marketing activities to business…

7-minute read
3 Tracking Features Retailers Are Implementing and Asking For

3 Tracking Features Retailers Are Implementing and Asking For

E-commerce websites are constantly evolving to keep up with changing consumer preferences and technology advancements. As a result, we are seeing an increasing number…

4-minute read
Intro to Retail Media Networks: What You Need to Know

Intro to Retail Media Networks: What You Need to Know

What is Retail Media? Retail media is advertising to consumers at or near their point of purchase, or point of choice between competing brands…

5-minute read
A Guide to Page Value: The Undervalued Metric

A Guide to Page Value: The Undervalued Metric

Introduction Data is valuable, wouldn’t you agree? Whether it’s the revenue generated by your business or the number of leads you’ve generated, every slice…

5-minute read
Impact of Privacy Changes on Marketing: Personalized Advertising

Impact of Privacy Changes on Marketing: Personalized Advertising

Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…

6-minute read
2023 CPG Analytics Trends: Is Your Org Ready?

2023 CPG Analytics Trends: Is Your Org Ready?

What is your CPG organization doing to prepare for 2023? Each year brings several changes in the digital analytics landscape, and with that comes…

4-minute read

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