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Agency life can be hard. There are a TON of variables and surprises bombarding you daily. Renewal wrenches are thrown. A key set of…
In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…
As media buyers, you’re no strangers to the rapid changes sweeping through the world of paid digital media. The landscape is shifting beneath our…
So you’ve made the decision to use a reseller and control your own DV360 or CM360 license, instead of accessing these platforms through your…
For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…
I came across an article a while back: Seeing the Face of God in a Microchip Factory, which is a brilliant, fascinating read; here’s…
In today’s competitive business landscape, finding the right vendor for your organization can be a daunting task. With multiple vendors claiming to do everything,…
In the ever-evolving landscape of digital marketing, individual talent isn’t enough. To achieve consistent, sustainable success, you need a high-performing team equipped with the…
You’re likely already seeing first-party and third-party terminology everywhere you look if you work in analytics, marketing, and all-things digital. But have you heard…
Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…
While the thought of turkey dinners and caroling might sound more appealing, it’s time to grab some eggnog and start planning for 2024, because…
The automotive industry has been riding a rollercoaster of changes over the last several years. One major trend has been skyrocketing prices of both…
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