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A Guide to Page Value: The Undervalued Metric

A Guide to Page Value: The Undervalued Metric

Introduction Data is valuable, wouldn’t you agree? Whether it’s the revenue generated by your business or the number of leads you’ve generated, every slice…

5-minute read
Impact of Privacy Changes on Marketing: Personalized Advertising

Impact of Privacy Changes on Marketing: Personalized Advertising

Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…

6-minute read
2023 CPG Analytics Trends: Is Your Org Ready?

2023 CPG Analytics Trends: Is Your Org Ready?

What is your CPG organization doing to prepare for 2023? Each year brings several changes in the digital analytics landscape, and with that comes…

4-minute read
Why Should Media Companies Use Digital Analytics in 2023?

Why Should Media Companies Use Digital Analytics in 2023?

OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…

6-minute read
Top Business Retail Trends to Look Out for in 2023

Top Business Retail Trends to Look Out for in 2023

The retail industry is constantly evolving to meet the needs of consumers, and the coming year will see some interesting shifts in business trends….

4-minute read
Improving the Insurance User Journey with Analytics in 2023

Improving the Insurance User Journey with Analytics in 2023

Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…

6-minute read
Budgeting for Privacy-Centric Marketing in 2023

Budgeting for Privacy-Centric Marketing in 2023

Get Ready for the Google Analytics 4 Transition As teams start to allocate budget for the new year, while simultaneously considering the changes with…

4-minute read
How to Respect Consumers and Keep Them Coming Back

How to Respect Consumers and Keep Them Coming Back

You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…

6-minute read
Durability Summit 2022: What to Know as You Prep for Privacy-Centric Marketing

Durability Summit 2022: What to Know as You Prep for Privacy-Centric Marketing

The common water cooler topic of a “cookieless future” and privacy restrictions in data enablement are causing headaches for organizations across the globe. It…

14-minute read
Adaptability Matters: Sending It or Hitting Send

Adaptability Matters: Sending It or Hitting Send

We often think about how different our work is than our free-time hobbies—but have you ever noticed how they can be so similar? Sure,…

7-minute read
What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…

16-minute read

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