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Budgeting for Privacy-Centric Marketing in 2023

Budgeting for Privacy-Centric Marketing in 2023

Get Ready for the Google Analytics 4 Transition As teams start to allocate budget for the new year, while simultaneously considering the changes with…

4-minute read
How to Respect Consumers and Keep Them Coming Back

How to Respect Consumers and Keep Them Coming Back

You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…

6-minute read
Durability Summit 2022: What to Know as You Prep for Privacy-Centric Marketing

Durability Summit 2022: What to Know as You Prep for Privacy-Centric Marketing

The common water cooler topic of a “cookieless future” and privacy restrictions in data enablement are causing headaches for organizations across the globe. It…

14-minute read
Adaptability Matters: Sending It or Hitting Send

Adaptability Matters: Sending It or Hitting Send

We often think about how different our work is than our free-time hobbies—but have you ever noticed how they can be so similar? Sure,…

7-minute read
What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…

16-minute read

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