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Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…
While the thought of turkey dinners and caroling might sound more appealing, it’s time to grab some eggnog and start planning for 2024, because…
The automotive industry has been riding a rollercoaster of changes over the last several years. One major trend has been skyrocketing prices of both…
From the late 1880s to early 1990s, maybe you’ve heard there was a little thing called the Sears, Roebuck Catalog. And by “little”, we’re…
In our omnipresent digital era, where varied online interactions across platforms shape consumer behavior, Consumer Packaged Goods (CPG) companies are increasingly recognizing the importance…
The media, broadcast, and digital publishing industry is undergoing a period of rapid transformation, driven by technological advancements, shifting consumer preferences, and evolving regulatory…
It’s no secret that the industry is focused on first-party data as a path forward into the “cookieless” future. As third-party cookies are fully…
While Google’s deprecation of third-party cookies has been a moving target for some time, it’s slated to finally happen in mid 2024. Google will test this…
Advancements in AI in 2023 have made it possible for brands to unlock many benefits, from greater efficiencies to deeper insights to media optimization….
Being a CMO in today’s shifting MarTech landscape is not a relaxed position. Technology is changing more often than the weather, and maintaining the…
TL;DR First-party and zero-party data (ZPD) are taking on increasing importance in organizations’ data strategies, making it more important for executives to become conversant….
TL;DR A marketing and analytics measurement plan is a key—and often overlooked—framework that marketers use to connect the value of marketing activities to business…
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