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Today’s marketing and advertising environment can often feel like chaos. Google Chrome deprecating support for third-party cookies, although no true date for when. A…
It was December 2022. Another year was coming to a close, and I began to think about what 2023 might have in store. As…
Google Analytics 4 (GA4) is embracing the power of machine learning by incorporating predictive analytics within the platform so that you can use your…
Advancements in AI in 2023 have made it possible for brands to unlock many benefits, from greater efficiencies to deeper insights to media optimization….
InfoTrust Careers Great teams produce great results. With four offices, we’re rapidly growing through our work with some of the largest multinational brands in…
Many of us grew up attending summer camp, whether it was sleepaway, day camp, sports camp, or countless others. I spent almost all of…
TL;DR A marketing and analytics measurement plan is a key—and often overlooked—framework that marketers use to connect the value of marketing activities to business…
Boxing and digital analytics may seem like two very different activities, but they actually have a lot in common. Both require discipline, focus, and…
“Life can only be understood backwards but it must be lived forwards.” – Soren Kierkegaard One of the six core values that we celebrate…
There have been a variety of articles published on how to optimize working remotely. This article, however, describes things InfoTrust does to help virtual…
Crawl, Walk, Run Contributors Alexander Yastrebenetsky Alex Yastrebenetsky is CEO and co-founder of InfoTrust, a privacy-centric digital analytics solutions company. Under his leadership, InfoTrust…
EU Country Rulings Multiple data protection authorities across Europe have released unfavorable findings against Google Analytics (GA), including the latest iteration of Google Analytics…
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