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InfoTrust is excited to introduce a new agency partnership program to its portfolio of service offerings. With a proven track record of working with…
If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…
Facebook (aka Meta) is one of the most common platforms implemented via tag management platforms. And until recently, the client side “pixel” has been…
Consumer DataGovernance Careers The CDG team is part of our client-facing team. As one of the most collaborative teams at InfoTrust, this group often…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
2021 proved to be just as unpredictable as 2020, so it may seem crazy to predict what we should focus on in the upcoming…
If you’ve used Google Analytics, you might have heard the term “Google Analytics Certified Partner” before. With the advent of the Google Marketing Platform,…
The amount of information, proposed solutions, and recommendations being thrown around in response to the “cookieless future” is overwhelming. Between new identity solutions in…
DevOps is not just a technology, but rather a mindset change which tries to balance release velocity with system reliability. It aims to increase…
Data Privacy, Strategy, and Governance Complete and Compliant Data to Fuel Your Business Success First-party data is the key to exceeding consumer expectations in…
So you’ve heard the term “data governance” but still can’t quite wrap your head around how it applies to you. Two of our InfoTrust…
Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…
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