75% of CMO’s feel KPIs are vital, but 61% express doubts in their organization’s ability to effectively measure them InfoTrust Insights provides trust and…
AI is rapidly evolving into a competitive advantage, prompting tech providers and organizations to integrate new features and enhancements. Google is investing heavily in…
Amplitude – Implemented and Activated Through InfoTrust Insights InfoTrust Insights help enterprise customers implement and scale Amplitude within a modern, privacy-forward analytics strategy. Our…
Today’s marketers face the unenviable challenge of reconciling two critical needs: The ability to gain actionable insights from first-party data, and The need for…
Search Ads 360 (SA360): Your Replacement for Marin Software With Marin Software shutting down, Search Ads 360 (SA360), part of the Google Marketing Platform, is…
Is Your Search Campaign Management at Risk? Marin Software recently announced plans to dissolve and liquidate the company, leaving many advertisers searching for a…
As AI revolutionizes digital marketing, the traditional media agency model faces an existential threat. AI-driven tools now allow advertisers to automate media buying, optimize…
The digital marketing landscape is in a state of constant, rapid evolution, demanding more than just raw data—it requires actionable intelligence. As attaining these…
The digital marketing landscape is evolving at an unprecedented pace, with AI taking center stage in shaping strategies, optimizing performance, and driving business outcomes….
Google Analytics 360 (GA360) offers advanced capabilities beyond the free version of Google Analytics, empowering organizations to enhance data accuracy, scale insights, and make…
Server-side tag management is a recommended step when focusing on privacy and ownership of your data. Server-side tagging can be a bit complex. However,…
New Customers, Business Growth Google Display & Video 360 Better digital ads results from AI-powered optimization, premium inventory like YouTube TV, and expert guidance…
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