Insights

Insights

75% of CMO’s feel KPIs are vital, but 61% express doubts in their organization’s ability to effectively measure them InfoTrust Insights provides trust and…

Introducing Google’s AI-Powered Analytics Advisor

Introducing Google’s AI-Powered Analytics Advisor

AI is rapidly evolving into a competitive advantage, prompting tech providers and organizations to integrate new features and enhancements. Google is investing heavily in…

9-minute read
Amplitude

Amplitude

Amplitude – Implemented and Activated Through InfoTrust Insights InfoTrust Insights help enterprise customers implement and scale Amplitude within a modern, privacy-forward analytics strategy. Our…

Ignite vs. Marketing Analytics Jumpstart: Simplifying Data Modeling for Modern Marketers

Ignite vs. Marketing Analytics Jumpstart: Simplifying Data Modeling for Modern Marketers

Today’s marketers face the unenviable challenge of reconciling two critical needs: The ability to gain actionable insights from first-party data, and The need for…

4-minute read
Marin Software Replacement

Marin Software Replacement

Search Ads 360 (SA360): Your Replacement for Marin Software With Marin Software shutting down, Search Ads 360 (SA360),
part of the Google Marketing Platform, is…

[Webinar] Replacing Marin Software with Search Ads 360: What You Need to Know

[Webinar] Replacing Marin Software with Search Ads 360: What You Need to Know

Is Your Search Campaign Management at Risk? Marin Software recently announced plans to dissolve and liquidate the company, leaving many advertisers searching for a…

Is the Agency Model Dead in the Age of AI?

Is the Agency Model Dead in the Age of AI?

As AI revolutionizes digital marketing, the traditional media agency model faces an existential threat. AI-driven tools now allow advertisers to automate media buying, optimize…

5-minute read
Mastering AI for Marketing: How to Use AI Features in Google Analytics

Mastering AI for Marketing: How to Use AI Features in Google Analytics

The digital marketing landscape is in a state of constant, rapid evolution, demanding more than just raw data—it requires actionable intelligence. As attaining these…

16-minute read
The Future of AI-Powered Marketing in Search: How SA360’s Embedded AI Features Align with 2025 Trends

The Future of AI-Powered Marketing in Search: How SA360’s Embedded AI Features Align with 2025 Trends

The digital marketing landscape is evolving at an unprecedented pace, with AI taking center stage in shaping strategies, optimizing performance, and driving business outcomes….

5-minute read
Top Three Reasons to Upgrade to Google Analytics 360 (GA360)

Top Three Reasons to Upgrade to Google Analytics 360 (GA360)

Google Analytics 360 (GA360) offers advanced capabilities beyond the free version of Google Analytics, empowering organizations to enhance data accuracy, scale insights, and make…

6-minute read
Server-Side Client Configuration Demystified

Server-Side Client Configuration Demystified

Server-side tag management is a recommended step when focusing on privacy and ownership of your data. Server-side tagging can be a bit complex. However,…

6-minute read
Display & Video 360 LP

Display & Video 360 LP

New Customers, Business Growth Google Display & Video 360 Better digital ads results from AI-powered optimization, premium inventory like YouTube TV, and expert guidance…

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