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Search Results for: adobe – Page 4

What You Need to Know about an Audit & Implementation

What You Need to Know about an Audit & Implementation

If you’re reading this article, you may be about to begin or are currently thinking about conducting an audit and implementation of your website(s)…

10-minute read
Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape

Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape

Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…

15-minute read
[iOS 14.5 UPDATE] Will the Apple iOS 14 Update Impact Advertising?

[iOS 14.5 UPDATE] Will the Apple iOS 14 Update Impact Advertising?

[Editor’s note: This article was originally published on February 11, 2021 and updated on April 26, 2021 to reflect changes introduced by iOS 14.5.]…

10-minute read
Analytics, TMS, Split-Testing Platforms Used by Top 100 Digital News Orgs

Analytics, TMS, Split-Testing Platforms Used by Top 100 Digital News Orgs

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

13-minute read
Analytics, TMS, and A/B Testing Platforms Used by the Top 100 Retailers

Analytics, TMS, and A/B Testing Platforms Used by the Top 100 Retailers

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

13-minute read
OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…

8-minute read
6 Techniques for Building a Winning Remarketing Audience

6 Techniques for Building a Winning Remarketing Audience

Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…

10-minute read
Analytics Upskilling Resources for 2020

Analytics Upskilling Resources for 2020

During these unprecedented times, we are faced with extra stress and a flood of information. It’s easy to go to the “dark side” of…

4-minute read
10 Common Questions From Companies Considering Google Analytics 360

10 Common Questions From Companies Considering Google Analytics 360

Get the full infographic As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations…

14-minute read
A/B Testing Tools: Google Optimize or Optimizely?

A/B Testing Tools: Google Optimize or Optimizely?

How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…

10-minute read
Demystifying ITP: Effective Solutions for Precise Analytics Measurement

Demystifying ITP: Effective Solutions for Precise Analytics Measurement

Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…

4-minute read
Tag Governance

Tag Governance

Data Governance Data governance covers much more than technology and tag auditing. It is a system of tools and processes for establishing end-to-end ownership…

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