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Data Privacy Articles

InfoTrust Data Privacy Leader Lucas Long Published in Applied Marketing Analytics Journal

InfoTrust Data Privacy Leader Lucas Long Published in Applied Marketing Analytics Journal

The experienced digital analytics consulting team at InfoTrust is proud to share that Tag Inspector Product Manager and data privacy leader Lucas Long was…

2-minute read
PII, Personal Data, and Personal Information: What’s So “Personal” About It, Anyway?

PII, Personal Data, and Personal Information: What’s So “Personal” About It, Anyway?

In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…

6-minute read
Safari 11 Intelligent Tracking Prevention: What You Need to Know

Safari 11 Intelligent Tracking Prevention: What You Need to Know

Apple recently rolled out iOS 11 and macOS High Sierra. Both include Safari’s new privacy feature called Intelligent Tracking Prevention. The system places new…

4-minute read
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