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Media agencies play a critical role within any digital advertiser. They are accountable for configuring and running your global media campaigns and protecting your…
As we all know, websites collect tons of consumer data, and that data drives much of the advertising and marketing we see online. With…
Yell it from the rooftops: “Hashed data is NOT anonymous data!” For compliance professionals familiar with global regulations, this should not be a surprise….
If you are in the healthcare industry, you are likely well aware of the heightened scrutiny surrounding HIPAA compliance and the obligations organizations must…
Marketing directors and CMOs often say it is difficult to get an accurate and insightful view across your entire marketing stack. There are significant…
For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…
Table of Contents Organizations can make better decisions with data. Data allows everyone to be more efficient and effective in decision making, which can…
It’s no secret that the 21st century to date has been a boon for advertising. With consumers flocking to the internet for all of…
With third-party cookie deprecation in Chrome just around the corner (now set for the start of 2025), organizations understandably have many questions and misconceptions…
You’re likely already seeing first-party and third-party terminology everywhere you look if you work in analytics, marketing, and all-things digital. But have you heard…
Forgive me if you’ve heard this before … Google Chrome is delaying the deprecation of third-party cookies. After the initial timeline of 2020 (We’re…
Today’s marketing and advertising environment can often feel like chaos. Google Chrome deprecating support for third-party cookies, although no true date for when. A…
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