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InfoTrust Presents Tagopedia – An Online Library of Marketing Tags

InfoTrust Presents Tagopedia – An Online Library of Marketing Tags

The world of digital marketing is constantly changing, adapting, and improving to accommodate for new technologies and types of consumers. The most recent shift…

When and How to Use Google Tag Manager for Google Analytics

When and How to Use Google Tag Manager for Google Analytics

One of our sharpest web analysts, Andy Gibson, recently wrote a blog post about Google Tag Manager and Google Analytics Premium for Enterprises on…

April's Web Analytics Wednesday with BrightTag

April's Web Analytics Wednesday with BrightTag

Cincinnati’s Web Analytics Wednesday returned last night at a brand new location, Washington Platform, with a pair of brand new guest speakers, Adam Maciasz…

Top Marketing Tags from Inc. 5000 Companies

Top Marketing Tags from Inc. 5000 Companies

The Inc. 5000 is an annual list of the 5000 fastest-growing private companies in the United States. The Inc. 5000 is ranked according to…

Tag Inspector  – Official Launch!

Tag Inspector – Official Launch!

You know how time consuming, challenging, and just downright annoying it can be to locate marketing tags in your website’s code? Whether you are…

How to Determine The Marketing Tags Firing on a Website

How to Determine The Marketing Tags Firing on a Website

There are multiple reasons you might be interested in determining the tags firing – and, in turn, which tags are not firing – on…

Value of Tag Management as Part of Your Digital Marketing Mix

Value of Tag Management as Part of Your Digital Marketing Mix

There has been a LOT of updates to the tag management industry since Michael’s blog post back in September.  Emerging tag management companies, better…

Google Tag Manager adds more support for marketing tags

Google Tag Manager adds more support for marketing tags

Just fresh off Google Analytics Blog, Tagging just got easier: Built-in templates for popular tags in Google Tag Manager. Using a marketing tag template is…

eMetrics & Google Tag Manager Announcement

eMetrics & Google Tag Manager Announcement

Earlier this week, Alex and I attended the eMetrics Summit in Boston. We came back on Tuesday night, so this blog post is hot…

Just Announced: Google Tag Manager

Just Announced: Google Tag Manager

Just minutes ago, Laura Holmes, Product Manager from Google, made an announcement about Google Tag Manager (GTM) at the eMetrics Summit in Boston. This new product will…

New InfoTrust Product: Tag Inspector

New InfoTrust Product: Tag Inspector

Challenged with the time consuming task of searching thousands of lines of code to locate marketing tags on your site? We are too, but…

Tag Management – What it Means for Your Business

Tag Management – What it Means for Your Business

Tag Management is not something that you would have heard 5-6 years ago. Today, however, it is the subject of many strategic discussions. In…

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