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What Is ITP and What Does It Mean for Web Cookies?

What Is ITP and What Does It Mean for Web Cookies?

With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…

3-minute read
CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…

7-minute read
May 25 is Deadline to Comply with the EU’s General Data Protection Regulation

May 25 is Deadline to Comply with the EU’s General Data Protection Regulation

Along with losing weight and exercising more, your 2018 New Year’s resolutions should include this: Get your company compliant with the General Data Protection…

4-minute read
Safari 11 Intelligent Tracking Prevention: What You Need to Know

Safari 11 Intelligent Tracking Prevention: What You Need to Know

Apple recently rolled out iOS 11 and macOS High Sierra. Both include Safari’s new privacy feature called Intelligent Tracking Prevention. The system places new…

4-minute read
Google Tag Manager API v2 is Live!

Google Tag Manager API v2 is Live!

Google Tag Manager API v2 was recently released and with the new version comes a number of features and bug fixes as well as…

2-minute read
Webinar Wrap Up: The Importance of Digital Analytics Architecture + Tag Management

Webinar Wrap Up: The Importance of Digital Analytics Architecture + Tag Management

We get it:Organizing digital projects – especially building new sites, apps or getting your organization to be more digitally present – is complex. However,…

2-minute read
Discover How to Destress the Implementation of Digital Analytics Architecture with Tag Management

Discover How to Destress the Implementation of Digital Analytics Architecture with Tag Management

Organizing digital projects is complex. Organizations spend vast amounts of time and energy to ensure the digital analytics architecture provides efficiencies, in both time…

2-minute read
Google Tag Manager API: Missing Features + Known Bugs

Google Tag Manager API: Missing Features + Known Bugs

The Google Tag Manager (GTM) API is an excellent tool for being able to quickly manage your accounts. Google Tag Manager is great for managing standards…

2-minute read
How to Get Buy-In for a Tag Management System

How to Get Buy-In for a Tag Management System

Outside of Google Analytics, InfoTrust’s other specialty is tag management systems (sometimes referred to as a “TMS” as well). We’ve worked with thousands of…

9-minute read
Making Goals Easy with Google Tag Manager

Making Goals Easy with Google Tag Manager

Goals are one of the most powerful tools in Google Analytics.  They give you the ability to track your business objectives on your website…

5-minute read
InfoTrust Presents Tagopedia – An Online Library of Marketing Tags

InfoTrust Presents Tagopedia – An Online Library of Marketing Tags

The world of digital marketing is constantly changing, adapting, and improving to accommodate for new technologies and types of consumers. The most recent shift…

2-minute read
When and How to Use Google Tag Manager for Google Analytics

When and How to Use Google Tag Manager for Google Analytics

One of our sharpest web analysts, Andy Gibson, recently wrote a blog post about Google Tag Manager and Google Analytics Premium for Enterprises on…

6-minute read

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