The Impact of the Great Resignation on Data Governance

The Impact of the Great Resignation on Data Governance

On Monday, I woke up to an email from one of our partners in Europe asking to jump on a call. As I joined…

6-minute read
Understanding Data Governance and Its Importance in a Privacy-Centric Landscape

Understanding Data Governance and Its Importance in a Privacy-Centric Landscape

So you’ve heard the term “data governance” but still can’t quite wrap your head around how it applies to you. Two of our InfoTrust…

5-minute read
Secondary Privacy Sandbox Proposals: Prepare for a Cookieless World

Secondary Privacy Sandbox Proposals: Prepare for a Cookieless World

Earlier this month, Google announced that they would be delaying the deprecation of support for third-party cookies in their Chrome browser until the second…

7-minute read
Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers

Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers

InfoTrust recently hosted a Durability Summit, focusing on one of the largest changes the industry has seen in decades: major shifts in the realm…

5-minute read
How Your Organization Can Succeed in the New Digital Privacy Landscape

How Your Organization Can Succeed in the New Digital Privacy Landscape

Here at InfoTrust, we’ve been publishing a lot of content around the rapidly changing privacy landscape. Major transformations are underway, and they will have…

9-minute read
Operation TURTLEDOVE: How Could TURTLEDOVE and FLEDGE Change Remarketing?

Operation TURTLEDOVE: How Could TURTLEDOVE and FLEDGE Change Remarketing?

Much has been discussed recently about Google’s FLoC proposal and the initial testing phase it has entered. While FLoC is one method from the…

10-minute read
Conversion Measurement APIs: Event Conversion and Aggregate Measurement APIs Explained

Conversion Measurement APIs: Event Conversion and Aggregate Measurement APIs Explained

The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …

9-minute read
FLoC to It –  How the Federated Learning of Cohorts Affects Privacy

FLoC to It – How the Federated Learning of Cohorts Affects Privacy

The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …

5-minute read
Privacy Sandbox Overview

Privacy Sandbox Overview

Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a…

5-minute read
4 Advantages of Server-Side Tagging in Google Tag Manager

4 Advantages of Server-Side Tagging in Google Tag Manager

Server-side tagging is a hot topic these days in the analytics world. For the uninitiated, server-side tagging allows users to move measurement tag instrumentation…

3-minute read
GDPR vs. CCPA: Side-by-Side Comparisons, Their Impacts, and Compliance

GDPR vs. CCPA: Side-by-Side Comparisons, Their Impacts, and Compliance

When it comes to digital privacy, everyone is talking about two sets of recent regulations: 2016’s General Data Protection Regulation (GDPR) and 2018’s California…

10-minute read
What the History of Privacy Regulations Reveals about Where We’re Headed

What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

9-minute read

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