Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Businesses are transitioning from Universal Analytics to Google Analytics 4 (GA4), familiarizing themselves with its features. Clients have specific use cases for accessing data…

4-minute read
Unveiling the Secrets of the Google Analytics 4 BigQuery Schema: A Guide for Marketers

Unveiling the Secrets of the Google Analytics 4 BigQuery Schema: A Guide for Marketers

Understanding how your users interact with your app or website is crucial for any marketer. Google Analytics 4 (GA4) offers a powerful tool for…

8-minute read
How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…

4-minute read
How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

All Google Analytics 4 (GA4) property owners can now enable ‌data export to BigQuery and start to utilize the raw event data collected on…

2-minute read
Analyze Your Campaign Performance in Google Cloud Platform with BigQuery Data Transfer Services for Campaign Manager

Analyze Your Campaign Performance in Google Cloud Platform with BigQuery Data Transfer Services for Campaign Manager

Executive Summary With the advancement of technology and tools that we use for data tracking and measurement, we are highly empowered to perform advanced…

9-minute read
Google BigQuery Pricing Changes: What You Need to Know

Google BigQuery Pricing Changes: What You Need to Know

Google has recently announced some changes to its BigQuery pricing model that will impact how businesses and individuals use the platform. While storage pricing…

3-minute read
Snowflake vs. BigQuery: What’s the Difference?

Snowflake vs. BigQuery: What’s the Difference?

In this article, we will articulate the differences between Snowflake and BigQuery. The goal is not to say which platform is better, but rather…

9-minute read
Why Do Organizations Need Google Cloud Platform (BigQuery) If Snowflake Is Their Primary Data Warehouse?

Why Do Organizations Need Google Cloud Platform (BigQuery) If Snowflake Is Their Primary Data Warehouse?

Executive Summary There is no doubt that virtual data warehousing (the “cloud”) is becoming increasingly important and is the future of how enterprises use…

10-minute read
What’s the Best Way to Extract Google Analytics Data?

What’s the Best Way to Extract Google Analytics Data?

It’s true: there are many ways to extract data from Google Analytics (Universal Analytics) into other platforms to create ad-hoc analysis, dashboards, data science…

7-minute read
What Is BigQuery and Why Is It Such a Hot Topic?

What Is BigQuery and Why Is It Such a Hot Topic?

In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…

9-minute read

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