Email Marketing Best Practices: Subject + Content

Email Marketing Best Practices: Subject + Content

My partner in crime Amin Shawki described how to effectively track email campaigns in Google Analytics a few weeks ago and I highly encourage you to…

3-minute read
The Importance of Video Marketing & Tracking YouTube Player Events: Part

The Importance of Video Marketing & Tracking YouTube Player Events: Part

After 3 weeks of eager anticipation, the third and final part of my “Importance of Video Marketing” series has finally arrived! Part 1 emphasized…

3-minute read
The Importance of Video Marketing and YouTube Analytics: Part 2

The Importance of Video Marketing and YouTube Analytics: Part 2

As you may recall in The Importance of Video Marketing part 1, over 800 million unique users visit YouTube and watch over 4 billion hours of…

3-minute read
The Importance of Video Marketing – part 1

The Importance of Video Marketing – part 1

According to a report released by Marketing Forecast, 2012 will be the year that online ad spending will surpass traditional print advertising. Online ad spending…

3-minute read
How to track email campaigns in Google Analytics: Free URL Tagger Tool

How to track email campaigns in Google Analytics: Free URL Tagger Tool

A great feature of Google Analytics is the ability to segment the traffic to your site by where the visitors came from.  Whether it…

3-minute read
Google Search Tricks: Not Only for Digital Marketers

Google Search Tricks: Not Only for Digital Marketers

I found myself doing a lot of research this weekend and as a result here comes this post with tips and ideas for how…

2-minute read
Another InfoTrust customer in the news – SoMoLend
Social Media, Rule 40, Ambush Marketing, and the Olympics

Social Media, Rule 40, Ambush Marketing, and the Olympics

While most Americans enjoy the Olympics with social media freedom – blogging, tweeting, and Facebooking to their heart’s content, many Olympic athletes are complaining about unprecedented social media…

2-minute read
InfoTrust is Excited to Launch a New Website for Polymet!

InfoTrust is Excited to Launch a New Website for Polymet!

Visitors to Polymet Corporation will now be greeted with a modern, clean, and colorful design, thanks to InfoTrust and the Polymet team.  The newly…

2-minute read
User Experience Quick Tips from Digital Summit

User Experience Quick Tips from Digital Summit

In our trip down to Atlanta, Georgia, for the Digital Media Summit, there was a repeating pattern of the connections between User Experience, Social…

2-minute read
Top Tweets From the Digital Summit in Atlanta, Georgia

Top Tweets From the Digital Summit in Atlanta, Georgia

Last Wednesday and Thursday, the InfoTrust team made a trip down to Atlanta, Georgia for the second annual Digital Summit.  Taken from their website,…

2-minute read
5 Web Analytics Concepts Stressed at the Digital Summit

5 Web Analytics Concepts Stressed at the Digital Summit

This week, I attended a Digital Summit Conference in Atlanta, GA. This was such a great experience as I learned from many professionals in…

4-minute read

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