InfoTrust is thrilled to announce the publication of its newest book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization.
As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection and management of user data have shifted dramatically, forcing companies to adapt their data collection and governance strategies.
In the second book of the bestselling Crawl, Walk, Run series, privacy-centric digital analytics leaders Lucas Long, Michael Loban, Kent Oldham, and Alex Yastrebenetsky present a sustainable framework for respecting consumer privacy while pushing your company to new heights. Because it’s not enough to be legally compliant, readers will learn how to renovate their data approach with a formula for creating stronger customer relationships. Becoming a Privacy-Centric Marketing Organization is a must-read for anyone ready to build a durable, long-term marketing data strategy and prepare for the privacy-centered present and future.
Book Launch Party
Join the authors at an exclusive celebratory preview of the frameworks included in Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization on January 26, 2023 at 12-1pm EST. The virtual event will cover:
- Introduction from contributors
- Authors explain why they wrote Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization with the InfoTrust team
- Special announcement from Alex Yastrebenetsky about book sales and the InfoTrust Foundation
What Industry Experts Are Saying
“Consumer expectations of privacy and government regulations are reshaping the way advertisers approach their day-to-day work,” Google Chief Analytics Evangelist Kevin Hartman said. “The InfoTrust team provides insight into the new marketing reality and actionable steps readers can take to be more successful today [in Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization].”
Strategy and Transformation Director at PepsiCo Caroline Basyn added, “Long, Loban, Oldham, and Yastrebenetsky combine their diverse professional experiences to help enterprise organizations understand where to start when it comes to privacy, as well as a roadmap for maturing their own expertise in the space. A must read for all marketers going forward to understand the do’s and don’ts of personal data collection.”
As part of InfoTrust’s “give to grow” principle, 100 percent of sales revenue will be donated directly to the InfoTrust Foundation.
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InfoTrust has spent more than a decade in the digital space as a consulting firm in digital analytics and data privacy. Whether your organization simply needs to become compliant or you want to establish yourself as the next privacy brand, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization is your guide to win in the new privacy-centric reality.
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Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky, Michael Loban, and contributors from the InfoTrust team discuss six focus areas in digital transformation, including how to choose the right platform, staff and upskill your team, and build effective processes. Readers will also learn why Google Marketing Platform dominates the industry, how elements like Google Analytics 360 and Google Optimize 360 work together, and how data governance is implemented to properly follow new privacy guidelines (such as the California Consumer Privacy Act, or CCPA). Get the second edition (with Google Analytics 4, Ads Data Hub, and more) on Amazon.
