Who We Are
InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Chris Goward is the founder and CEO of WiderFunnel, an optimization services company. He is also the author of You Should Test That!, a…
Simo Ahava is a Senior Data Advocate at Reaktor and a Google Developer Expert for Google Analytics (2014-present). Simo has one of the most…
INTRODUCTION: Matin Movassate is the CEO of Heap, a tool that allows for instant, retroactive analysis of user actions in web or iOS apps….
INTRODUCTION: Susan Etlinger is an industry analyst who conducts independent research on data intelligence, analytics and strategy. She helps global 2000 companies to integrate…
Recently, Jim Sterne, published his new book: “The Devil’s Data Dictionary.” I decided to use this opportunity to interview Jim about, arguably the most…
2015 was a pivotal year in which we accomplished goals that will create a solid foundation in InfoTrust’s continued growth. As we get ourselves…
Outside of Google Analytics, InfoTrust’s other specialty is tag management systems (sometimes referred to as a “TMS” as well). We’ve worked with thousands of…
In November of 2005, Google unveiled a product that would ultimately revolutionize the way marketers the world over made decisions. It provided in-depth insights…
We are very proud to announce our expansion into the Middle East and North Africa (MENA) Region. The move is to better support our…
One of our specialities here at InfoTrust is helping ecommerce businesses leverage their web analytics to make better data-driven marketing decisions. This typically starts…
Congratulations, your company has been growing! You’re probably already invested in online advertising, whether search, display, or both, but it’s beginning to overwhelm you….
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