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Overview This article covers the newly launched web analytics platform by Google, Google Analytics 4 (GA4), and its comparison, similarities, and improvements compared to…
If you are new to working with Global JavaScript (JS) Variables inside of Google Tag Manager (GTM), you may want to refer to my…
What Is Firebase? Firebase is Google’s Backend-as-a-Service (BAAS) solution for mobile app development. Originally, it was developed and launched in 2011 by Firebase Inc….
Financial services make up one of the economy’s most important and influential sectors today and the need for established data governance and analytics practices…
Because many of their sales occur in retail stores, this Fortune 500 industrial supply company was eager to measure the impact of their digital…
I honestly wasn’t sure if I could even buy a house, especially since I didn’t know where to begin—but to my surprise, my career…
Hello there! I’m Stephanie, a recruiter here at InfoTrust. I am excited to be kicking off a new series for our blog, “A Week…
Get the full infographic In today’s increasingly privacy-centric marketing environment, first-party data has never been more important nor more difficult to collect. A recent…
Product recommendation systems have become a pillar of e-commerce strategy and for good reason: Amazon boasts that 35 percent of products purchased come from…
Digital Analytics Careers Our Digital Analytics team provides expertise on areas around the strategy, architecture, implementation design, and activation of digital analytics data. See…
Retail marketers and analytics professionals across the globe face a unique set of daily challenges. As a leader in the retail/eCommerce space (with partnerships…
Organizations without data governance rules occasionally find themselves imitating the “Confused Travolta” meme when employees move on or contractor services are discontinued. Why is…
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