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An important question one must ask when analyzing data to make key marketing decisions is, is the data I’m looking at accurate? There are…
Google Analytics is used on more than half of the top 1 million websites and is the most popular free web analytics tool available…
Ecommerce revenue depends on attracting and converting prospective buyers using the marketing channels that are most effective for your business. Understanding and optimizing the…
Want to better understand which content on your site grabs eyeballs, keeps eyeballs, and gets those eyeballs to open their wallets? It’s a common…
Authorization is the first step of managing and accessing your account data through the Google APIs. There are a number of ways for your…
For those in the publishing industry, advertising revenue is an extremely important aspect of the business model. In fact, for some companies, it’s the…
Most likely, you’ve ran across Accelerated Mobile Pages (AMP) on the web already. You might’ve noticed them because they look a bit different and…
You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile app tracking solution called…
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