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Businesses are transitioning from Universal Analytics to Google Analytics 4 (GA4), familiarizing themselves with its features. Clients have specific use cases for accessing data…
Understanding how your users interact with your app or website is crucial for any marketer. Google Analytics 4 (GA4) offers a powerful tool for…
Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…
All Google Analytics 4 (GA4) property owners can now enable data export to BigQuery and start to utilize the raw event data collected on…
AI is an often-mentioned term in the realms of digital analytics and marketing. It’s widely acknowledged that AI is reshaping marketing by harnessing the…
As Google Analytics 4 (GA4) users continue to build out reporting and analytics assets, leveraging the correct product is key to ensuring success. There…
Executive Summary With the advancement of technology and tools that we use for data tracking and measurement, we are highly empowered to perform advanced…
Google has recently announced some changes to its BigQuery pricing model that will impact how businesses and individuals use the platform. While storage pricing…
In this article, we will articulate the differences between Snowflake and BigQuery. The goal is not to say which platform is better, but rather…
Executive Summary There is no doubt that virtual data warehousing (the “cloud”) is becoming increasingly important and is the future of how enterprises use…
Intro One of the key steps in an organization’s journey to greater digital analytics maturity is connecting its Google Analytics (GA) to BigQuery (BQ)….
Intro For many marketers, their first exposure to Google BigQuery (BQ) is through the integration with Google Analytics (GA). In addition to providing ownership…
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