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Propensity Modeling Benefits Why InfoTrust? Contact Us Unlock the Power of Propensity Modeling with InfoTrust Learn More Contact us today to schedule a consultation…
This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…
Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user engagement…
When working with Google Analytics 4 (GA4) for Firebase, tracking issues can disrupt the accuracy of your data and impact decision-making. In this guide,…
Agency life can be hard. There are a TON of variables and surprises bombarding you daily. Renewal wrenches are thrown. A key set of…
This is part two in our AI-Ready Data Pipelines series. Read part one here. Having a first-party data collection endpoint does not leave you…
In Universal Analytics (sometimes known as GA360 or GA3), the fundamental marketing traffic source dimensions include Channel Grouping, Source, Medium, and Campaign. This structure…
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https://www.youtube.com/watch?v=kc1WpSX8yGM GA4 Data Reporting Strategies: Essentials for Building Your Data Pipeline Unlock the full potential of Google Analytics 4 (GA4) in this webinar designed…
https://youtu.be/kc1WpSX8yGM Unlock the full potential of Google Analytics 4 (GA4) in this webinar designed specifically for data analysts and data engineers. Dive deep into…
Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…
In the dynamic landscape of digital marketing, data is supreme. Understanding user behavior, preferences, and interactions on your website is crucial for making informed…
InfoTrust is a Platinum solutions reseller for Web Experimentation and Feature Experimentation. We have dozens of clients utilizing Optimizely for their A/B testing and…
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