New Tool Alert: Quickly audit your Google Analytics 4 setup with InfoTrust's GA4 Scorecard.

InfoTrust Author Profile

Amin Shawki

Amin Shawki currently oversees our client delivery, focusing on analytics and governance as SVP at InfoTrust. In this role, he leads our industry teams and has been fortunate to work across various partners in all verticals and regions, providing best-in-class recommendations around data strategy, data collection, and maximizing value of data. ‌His role is to ensure confidence in not only organizations’ data practices but in the InfoTrust team providing the products and solutions leading to value. In his free time, he loves going full dad-mode with his little ones and French bulldog, while also playing golf and board games with any remaining time and headspace.

Is Your Web Analytics Tool Working For You or Against You?

Is Your Web Analytics Tool Working For You or Against You?

‘Twas that time again, the Olympics were in full force and suddenly, your intense (yet often dormant) national pride was bursting. Though the Rio…

8-minute read

Top 4 Reasons for Data Inaccuracy

Top 4 Reasons for Data Inaccuracy

Accessing information has never been easier and people everywhere are constantly connected to data, using it to help them plan their commutes and activities….

8-minute read

Interview with Omar Christidis: Enabling Digital Disruption

Interview with Omar Christidis: Enabling Digital Disruption

Omar Christidis is founder and CEO of ArabNet, a hub for digital professionals and entrepreneurs to connect and learn. We spoke with Omar about…

13-minute read

Interview with Sonja Neuber: Challenges + Changes in Digital Marketing

Interview with Sonja Neuber: Challenges + Changes in Digital Marketing

Sonja Neuber is the Digital Marketing Director at Stealth Startup. Based in UAE, she brings her unique perspective on e-commerce, digital strategy and emerging…

9-minute read

Interview with Brian Clifton: Building Better Analytics Teams + Strategies

Interview with Brian Clifton: Building Better Analytics Teams + Strategies

Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimization using Google Analytics. He is also the author of Successful…

14-minute read

Interview with Simo Ahava, Senior Data Advocate at Reaktor

Interview with Simo Ahava, Senior Data Advocate at Reaktor

Simo Ahava is a Senior Data Advocate at Reaktor and a Google Developer Expert for Google Analytics (2014-present). Simo has one of the most…

23-minute read

Started in Cincinnati, Now We’re Here (in Dubai)

Started in Cincinnati, Now We’re Here (in Dubai)

One of the most successful music artists on the planet today, Drake, has an iconic phrase in one of his songs, â€œStarted from the…

4-minute read

A Summary of My (almost) 3 Years at InfoTrust

A Summary of My (almost) 3 Years at InfoTrust

Over the next couple of weeks, we will have different co-ops share their experience to date here at InfoTrust. Hope you enjoy! Jill Schmidt…

3-minute read

InfoTrust's Culture Through the Eyes of an Intern

InfoTrust's Culture Through the Eyes of an Intern

January 2015 marked my two year anniversary at InfoTrust. One of the most frequent comments I receive when talking with my friends and family…

4-minute read

8 Reasons Why You Should Attend Analytics That Excite 2014

8 Reasons Why You Should Attend Analytics That Excite 2014

We are extremely excited that InfoTrust will be hosting Analytics That Excite 2014, the first web analytics conference to be held in Cincinnati. What is Analytics…

4-minute read

Value of Measuring Ad Spend with Google Analytics Cost Data Import

Value of Measuring Ad Spend with Google Analytics Cost Data Import

Our guru in online advertising, Jimmy Love, wrote a great post about why Bing and Yahoo! advertising may sometimes be better than using only…

6-minute read

5 Google Analytics Updates We Love from 2013

5 Google Analytics Updates We Love from 2013

Reflecting back on 2013 and all the changes that came from Google Analytics and the web analytics industry as a whole, it’s hard to…

8-minute read