Creating and Maintaining a Defensible Position for Marketing and Advertising Data Collection

Creating and Maintaining a Defensible Position for Marketing and Advertising Data Collection

It is every compliance professional’s worst nightmare—a notice of an action being brought against their organization. It could come from a regulator providing notice…

5-minute read
Verifying Google Consent Mode with Tag Inspector

Verifying Google Consent Mode with Tag Inspector

Once upon a time, consent management was simple. ‌If a user accepted consent, then tags were allowed to fire. But if a user declined…

4-minute read
What Are Cookies on a Browser? A Beginner’s Guide on How They Work

What Are Cookies on a Browser? A Beginner’s Guide on How They Work

Person A:  After getting vaccine shot number two, on the way to the exit they had a table of free cookies. I wanted to…

5-minute read
What Is a Data Layer?

What Is a Data Layer?

Simply put, a data layer is a JavaScript object that exists in the source code of a website and serves as a conduit for…

6-minute read
Tag Management Tips: Testing Tags and Pixels

Tag Management Tips: Testing Tags and Pixels

https://www.youtube.com/embed/hg64Q1pegxE In this installment of Tag Management Tips, we explored the world of testing tags and pixels. The goal is to help viewers identify…

2-minute read

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