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In today’s data-driven world, effective data collection is essential for understanding customer behavior, optimizing marketing strategies, and driving business growth. However, with increasing privacy…
As predicted at the start of 2025, enforcement agencies in the United States are picking up the pace of privacy investigations and enforcement actions…
People often confuse “data management” and “data governance”. This summary will explain the difference between the two concepts, which are related but also critically…
In our rapidly evolving digital age, where technology is integrated into every aspect of our lives, the significance of data privacy in healthcare digital…
In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…
This is part two in our AI-Ready Data Pipelines series. Read part one here. Having a first-party data collection endpoint does not leave you…
Whether you are turning data into magic in-house, or relying on third parties for all the oohs and aahs that set you apart from…
Yell it from the rooftops: “Hashed data is NOT anonymous data!” For compliance professionals familiar with global regulations, this should not be a surprise….
For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…
It’s no secret that the 21st century to date has been a boon for advertising. With consumers flocking to the internet for all of…
With third-party cookie deprecation in Chrome just around the corner (now set for the start of 2025), organizations understandably have many questions and misconceptions…
You’re likely already seeing first-party and third-party terminology everywhere you look if you work in analytics, marketing, and all-things digital. But have you heard…
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