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BigQuery Articles

Mastering BigQuery: Vertex AI for Advanced Analytics

Mastering BigQuery: Vertex AI for Advanced Analytics

In today’s data-saturated world, marketing leaders are inundated with information, yet face significant challenges in translating that data into actionable strategies. The sheer volume…

5-minute read
Mastering BigQuery: How to Dramatically Reduce Costs & Optimize Queries

Mastering BigQuery: How to Dramatically Reduce Costs & Optimize Queries

For organizations leveraging Google Analytics, particularly with large volumes of data, the standard reporting interface can sometimes feel limiting. Accessing raw data, performing complex…

17-minute read
Mastering BigQuery: Data Activation from Analysis to Predictive Insights

Mastering BigQuery: Data Activation from Analysis to Predictive Insights

While most businesses use data for reporting, far fewer turn it into activation. When data remains siloed, the opportunity to influence customer experiences, lift…

4-minute read
Overcoming Google Analytics Reporting and Dashboarding Challenges with BigQuery

Overcoming Google Analytics Reporting and Dashboarding Challenges with BigQuery

Organizations today generate more data than ever before—yet many remain constrained by the limitations of standard Google Analytics (GA) reporting. When it comes to…

4-minute read
Value of Audience Activation with BigQuery, Vertex AI, and Google Analytics

Value of Audience Activation with BigQuery, Vertex AI, and Google Analytics

One of the most powerful advantages of using BigQuery with Vertex AI is the ability to push highly segmented audiences—created from predictive models—directly into…

4-minute read
How Do I Get Session-Level Attribution in Google Analytics 4 BigQuery?

How Do I Get Session-Level Attribution in Google Analytics 4 BigQuery?

In the world of digital analytics, understanding user behavior across sessions is crucial for making informed business decisions. Google Analytics 4 (GA4) has revolutionized…

13-minute read
Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Businesses are transitioning from Universal Analytics to Google Analytics 4 (GA4), familiarizing themselves with its features. Clients have specific use cases for accessing data…

4-minute read
Unveiling the Secrets of the Google Analytics 4 BigQuery Schema: A Guide for Marketers

Unveiling the Secrets of the Google Analytics 4 BigQuery Schema: A Guide for Marketers

Understanding how your users interact with your app or website is crucial for any marketer. Google Analytics 4 (GA4) offers a powerful tool for…

8-minute read
How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…

4-minute read
How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

All Google Analytics 4 (GA4) property owners can now enable ‌data export to BigQuery and start to utilize the raw event data collected on…

2-minute read
Analyze Your Campaign Performance in Google Cloud Platform with BigQuery Data Transfer Services for Campaign Manager

Analyze Your Campaign Performance in Google Cloud Platform with BigQuery Data Transfer Services for Campaign Manager

Executive Summary With the advancement of technology and tools that we use for data tracking and measurement, we are highly empowered to perform advanced…

9-minute read
Google BigQuery Pricing Changes: What You Need to Know

Google BigQuery Pricing Changes: What You Need to Know

Google has recently announced some changes to its BigQuery pricing model that will impact how businesses and individuals use the platform. While storage pricing…

3-minute read
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