Mastering AI for Marketing: How to Use AI Features in Google Analytics

Mastering AI for Marketing: How to Use AI Features in Google Analytics

The digital marketing landscape is in a state of constant, rapid evolution, demanding more than just raw data—it requires actionable intelligence. As attaining these…

16-minute read
The Future of AI-Powered Marketing in Search: How SA360’s Embedded AI Features Align with 2025 Trends

The Future of AI-Powered Marketing in Search: How SA360’s Embedded AI Features Align with 2025 Trends

The digital marketing landscape is evolving at an unprecedented pace, with AI taking center stage in shaping strategies, optimizing performance, and driving business outcomes….

5-minute read
Mastering AI For Marketing: How to Analyze AI-Driven Traffic in Google Analytics

Mastering AI For Marketing: How to Analyze AI-Driven Traffic in Google Analytics

In the rapidly evolving landscape of digital marketing, mastering the intricacies of AI is no longer just an advantage; it’s a necessity. In our…

15-minute read
Mastering AI for Marketing: The Unique Dynamics of Perplexity

Mastering AI for Marketing: The Unique Dynamics of Perplexity

For years, Google has been a leader and innovator in the search market, setting the standard for user experience and reliable results. As the…

6-minute read
Mastering AI for Marketing: How to Optimize Site Content for AI Search Results

Mastering AI for Marketing: How to Optimize Site Content for AI Search Results

In today’s digital landscape, creating online content demands more than just engaging writing for human interaction; it must also align with the complex algorithms…

15-minute read
Unlocking Opportunity: Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey

Unlocking Opportunity: Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey

A holistic, full-funnel strategy is essential for digital marketers who aim to maximize the potential of their campaigns. The buying cycle is often not…

9-minute read
The CMO Imperative in 2024: Embracing New Technologies to Build Trust and Personalization

The CMO Imperative in 2024: Embracing New Technologies to Build Trust and Personalization

The role of the Chief Marketing Officer (CMO) is undergoing a significant transformation in 2024. New technologies like generative AI are disrupting traditional marketing…

2-minute read
AI-Ready Data Pipelines: Reliable Data Is Trustworthy Data (Part 3)

AI-Ready Data Pipelines: Reliable Data Is Trustworthy Data (Part 3)

This is part three in our AI-Ready Data Pipelines series. Read part one and part two here. Consent is not the only threat your…

4-minute read
AI-Ready Data Pipelines: Leveraging Bespoke Datasets to Ensure Consent Compliance and Accountability (Part 2)

AI-Ready Data Pipelines: Leveraging Bespoke Datasets to Ensure Consent Compliance and Accountability (Part 2)

This is part two in our AI-Ready Data Pipelines series. Read part one here. Having a first-party data collection endpoint does not leave you…

4-minute read
AI-Ready Data Pipelines: The Role of First-Party Data Collection in Data Confidentiality (Part 1)

AI-Ready Data Pipelines: The Role of First-Party Data Collection in Data Confidentiality (Part 1)

Whether you are turning data into magic in-house, or relying on third parties for all the oohs and aahs that set you apart from…

5-minute read
How Marketing Leaders Can Leverage AI Beyond Just Content and Creative

How Marketing Leaders Can Leverage AI Beyond Just Content and Creative

In today’s fast-paced digital marketing world, marketing leaders are always on the lookout for innovative ways to use AI. While AI is often associated…

3-minute read
Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…

8-minute read