The Value of Analytics and Data Privacy Solutions Supporting Your Team

The Value of Analytics and Data Privacy Solutions Supporting Your Team

Should we engage an analytics solution or forge ahead internally? This is the dilemma I often encounter when speaking with potential clients. Organizations feel…

5-minute read
United States’ TikTok Flip-Flop: What Advertisers Need to Know

United States’ TikTok Flip-Flop: What Advertisers Need to Know

“What’s the status of TikTok?” A common question in the United States following the banned / not-banned back and forth over the past week….

5-minute read
Top CPG Industry Trends to Look Out for in 2025

Top CPG Industry Trends to Look Out for in 2025

Did you recently discover a newly launched CPG product via your smartphone or while walking past a store window? Chances are the former—and this…

4-minute read
Healthcare’s Digital Pulse: 8 Web Analytics Trends for 2025

Healthcare’s Digital Pulse: 8 Web Analytics Trends for 2025

The healthcare industry is undergoing a digital transformation, and web analytics is at the forefront of this change. By leveraging data-driven insights, healthcare organizations…

5-minute read
Preparing for 2025: Digital Analytics Trends in Retail and E-Commerce

Preparing for 2025: Digital Analytics Trends in Retail and E-Commerce

“The marketing funnel is dead!”  “It’s time to embrace AI!” These are things digital marketers and e-commerce leaders are likely tired of hearing. While…

3-minute read
Analytics Trends in the Financial Services Industry to Watch for in 2025

Analytics Trends in the Financial Services Industry to Watch for in 2025

The analytical landscape has been an ever-moving target in recent years. Keeping up with your data collection methods and strategies is more important now…

7-minute read
Digital Publishing Industry Trends to Watch for in 2025: Maximizing First-Party Data Value and Traffic Quality

Digital Publishing Industry Trends to Watch for in 2025: Maximizing First-Party Data Value and Traffic Quality

This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…

11-minute read
Why a Privacy-Centric Data Strategy is Important for Digital Analytics and Marketing Operations Stakeholders

Why a Privacy-Centric Data Strategy is Important for Digital Analytics and Marketing Operations Stakeholders

In the realm of digital analytics and marketing operations, data isn’t just a resource—it’s the cornerstone of strategy and decision-making. However, the integrity and…

4-minute read
The Evolution of Marketing Mix Models: Regression-Based Attribution, Machine Learning, and a Culture of Experimentation

The Evolution of Marketing Mix Models: Regression-Based Attribution, Machine Learning, and a Culture of Experimentation

In the current marketing landscape, demonstrating the effectiveness of marketing initiatives poses significant challenges for professionals across the field. The Fall 2023 CMO Survey…

8-minute read
Unlocking the True Potential of User Scoring in Your CRM Strategy

Unlocking the True Potential of User Scoring in Your CRM Strategy

Most marketers are underutilizing user scoring models in their CRM strategies. Talk to most CRM marketers and they will view user scoring as an…

5-minute read
How InfoTrust is the Best Friend and Reseller of Media Platforms to Agencies

How InfoTrust is the Best Friend and Reseller of Media Platforms to Agencies

Agency life can be hard. There are a TON of variables and surprises bombarding you daily. Renewal wrenches are thrown. A key set of…

5-minute read
Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…

4-minute read