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This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…
In the realm of digital analytics and marketing operations, data isn’t just a resource—it’s the cornerstone of strategy and decision-making. However, the integrity and…
In the current marketing landscape, demonstrating the effectiveness of marketing initiatives poses significant challenges for professionals across the field. The Fall 2023 CMO Survey…
Most marketers are underutilizing user scoring models in their CRM strategies. Talk to most CRM marketers and they will view user scoring as an…
Agency life can be hard. There are a TON of variables and surprises bombarding you daily. Renewal wrenches are thrown. A key set of…
In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…
As media buyers, you’re no strangers to the rapid changes sweeping through the world of paid digital media. The landscape is shifting beneath our…
So you’ve made the decision to use a reseller and control your own DV360 or CM360 license, instead of accessing these platforms through your…
For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…
I came across an article a while back: Seeing the Face of God in a Microchip Factory, which is a brilliant, fascinating read; here’s…
In today’s competitive business landscape, finding the right vendor for your organization can be a daunting task. With multiple vendors claiming to do everything,…
In the ever-evolving landscape of digital marketing, individual talent isn’t enough. To achieve consistent, sustainable success, you need a high-performing team equipped with the…
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