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Important Disclaimer: We are not legal professionals. The information provided here is for educational purposes only and should not be considered legal advice. It’s essential…
Meta has recently released a partner integration for Google Analytics (GA). Via this integration, advertisers are able to pull reporting data from GA directly…
With third-party cookies being phased out due to privacy laws and changes in browsers, marketers need to find new ways to target customers. Cookieless…
Should we engage an analytics solution or forge ahead internally? This is the dilemma I often encounter when speaking with potential clients. Organizations feel…
“What’s the status of TikTok?” A common question in the United States following the banned / not-banned back and forth over the past week….
Did you recently discover a newly launched CPG product via your smartphone or while walking past a store window? Chances are the former—and this…
The healthcare industry is undergoing a digital transformation, and web analytics is at the forefront of this change. By leveraging data-driven insights, healthcare organizations…
“The marketing funnel is dead!” “It’s time to embrace AI!” These are things digital marketers and e-commerce leaders are likely tired of hearing. While…
The analytical landscape has been an ever-moving target in recent years. Keeping up with your data collection methods and strategies is more important now…
This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…
In the realm of digital analytics and marketing operations, data isn’t just a resource—it’s the cornerstone of strategy and decision-making. However, the integrity and…
In the current marketing landscape, demonstrating the effectiveness of marketing initiatives poses significant challenges for professionals across the field. The Fall 2023 CMO Survey…
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