Should we engage an analytics solution or forge ahead internally? This is the dilemma I often encounter when speaking with potential clients. Organizations feel…
“What’s the status of TikTok?” A common question in the United States following the banned / not-banned back and forth over the past week….
Did you recently discover a newly launched CPG product via your smartphone or while walking past a store window? Chances are the former—and this…
The healthcare industry is undergoing a digital transformation, and web analytics is at the forefront of this change. By leveraging data-driven insights, healthcare organizations…
“The marketing funnel is dead!” “It’s time to embrace AI!” These are things digital marketers and e-commerce leaders are likely tired of hearing. While…
The analytical landscape has been an ever-moving target in recent years. Keeping up with your data collection methods and strategies is more important now…
This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…
In the realm of digital analytics and marketing operations, data isn’t just a resource—it’s the cornerstone of strategy and decision-making. However, the integrity and…
In the current marketing landscape, demonstrating the effectiveness of marketing initiatives poses significant challenges for professionals across the field. The Fall 2023 CMO Survey…
Most marketers are underutilizing user scoring models in their CRM strategies. Talk to most CRM marketers and they will view user scoring as an…
Agency life can be hard. There are a TON of variables and surprises bombarding you daily. Renewal wrenches are thrown. A key set of…
In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…
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