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In today’s competitive higher education landscape, everyone is looking for an edge. While traditional marketing mediums such as radio, billboards, and television commercials still…
Let’s start with what you probably already know: As of earlier this year, Google owns over 2/3 of the search market in the United States. By…
Being new to InfoTrust, I’ve had many of my friends and family ask a lot of questions about what our company does and what…
Google Adwords has introduced many new ad extensions and improvements to existing ad extensions over the past year. Some are extremely useful (practically necessary),…
Most savvy digital marketers understand the importance of ranking high in today’s most popular search engines – namely Google, Bing and Yahoo. There are…
Have you ever wanted to track an embedded YouTube video with Google Analytics but don’t know where to begin? Do you currently use Google…
Just a few hours ago, I heard David Meerman Scott (@dmscott) speak on social media and content marketing. At the end of the fantastic…
Using Google Adwords is great for generating new traffic to your site. However, at InfoTrust, we don’t only care about generating more traffic but…
Another announcement that Google made at the 2013 Google Analytics Summit was a native integration between Google Play and Google Analytics. This integration makes…
The post below is a guest blog post from SoftwareAdvice.com. It provides a history of CRM systems, the current state of these systems, and…
Almost one month has passed since Google made all Google searches secure (Google uses https: instead of http:). As a result, the keyword data…
We’re excited to announce that InfoTrust is now an official Google AdWords Certified Partner!
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