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Marketing Articles

Introduction to Customer Centricity

Customer centricity may sound like a buzzword (or phrase, if you will), but it has a number of significant real-world use cases and the…

Customer Buying Cycle

Was there a time when you were looking at a Traffic Source report in Google Analytics and found out that there is specific traffic…

How to Build Data-Driven Marketing Strategies By Leveraging Attribution Models

Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…

How to Get Started with AdWords for Small to Medium Size Businesses

If you are a small or medium-sized business, chances are you have thought about running an AdWords campaign. Getting started with this strategy can…

An AMP Primer

It wasn’t that long ago that you could have a very fragmented and frustrating experience when visiting a site on your phone. Either the…

Explaining the Differences between AdWords and Analytics Tracking to Clients

The differences between AdWords and Analytics tracking are many and complicated, and clients often ask “Why?” We’ve asked the experts here at InfoTrust to…

Why You Should Introduce Us to Your Google Representative

Ascending the digital marketing mountain can be a lot like climbing Mt. Everest. Reaching the peak can be difficult without the assistance of an…

How to Use UTM Parameters to See Your Data in Google Analytics

Whether you’re testing, troubleshooting or just plain exploring in Google Analytics, it can be incredibly helpful to have a way in which you can…

[Interview] Part-Time CMO, the Power Triangle and the Future of HR with Alan See

Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC. He has been voted the American Marketing Association “Marketer of the Year”…

[Interview] Influencer Marketing, Personal Branding and KPIs Revealed with Mel Carson

Mel Carson is Founder, CEO & Principal Strategy Consultant at Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of…

[Interview] Machine Intelligence and Machine + Human Hybrids with Ry Walker

Ry Walker, Co-Founder and CEO at Astronomer, helps organizations achieve their data-driven initiatives by providing a platform that allows “citizen developers” to easily create…

[Interview] Customer Personas, KPIs and Developing a Personal Brand with OpenView's Kyle Lacy

Kyle Lacy is a strategic marketing leader, published author of several books and an international speaker on marketing and digital trends. Having led…