Marketing Analytics Resources During COVID-19 Crisis

Marketing Articles

Explaining the Differences between AdWords and Analytics Tracking to Clients

The differences between AdWords and Analytics tracking are many and complicated, and clients often ask “Why?” We’ve asked the experts here at InfoTrust to…

Why You Should Introduce Us to Your Google Representative

Ascending the digital marketing mountain can be a lot like climbing Mt. Everest. Reaching the peak can be difficult without the assistance of an…

How to Use UTM Parameters to See Your Data in Google Analytics

Whether you’re testing, troubleshooting or just plain exploring in Google Analytics, it can be incredibly helpful to have a way in which you can…

[Interview] Part-Time CMO, the Power Triangle and the Future of HR with Alan See

Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC. He has been voted the American Marketing Association “Marketer of the Year”…

[Interview] Influencer Marketing, Personal Branding and KPIs Revealed with Mel Carson

Mel Carson is Founder, CEO & Principal Strategy Consultant at Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of…

[Interview] Machine Intelligence and Machine + Human Hybrids with Ry Walker

Ry Walker, Co-Founder and CEO at Astronomer, helps organizations achieve their data-driven initiatives by providing a platform that allows “citizen developers” to easily create…

[Interview] Customer Personas, KPIs and Developing a Personal Brand with OpenView's Kyle Lacy

Kyle Lacy is a strategic marketing leader, published author of several books and an international speaker on marketing and digital trends. Having led…

Data-Driven Search Engine Marketing for Beginners

Search Engine Marketing (SEM) can be a difficult strategy to justify for a business. If you happen to be a company with a tight…

[Interview] The World of User Experience (UX) with Michael Beasley of ITHAKA

Michael Beasley is a User Experience Architect at ITHAKA and Author of Practical Web Analytics for User Experience, which teaches its readers how to use web…

[Interview] Lutz Finger of LinkedIn on Asking the Right Question in Analytics

Lutz Finger is the Director of Analytics at LinkedIn and Author of the book Ask, Measure, Learn, a comprehensive guide on understanding big data and…

[Interview] Brian Carroll of MECLABS Institute on Complex Sales and Meaningful Lead Generation

It was a great privilege to sit down with Brian Carroll, Chief Evangelist at MECLABS Institute and MarketingSherpa. Having started a blog back in…

Webinar Wrap-Up: Technical Implementation That Drove 130% Increase in Marketing ROI

On June 16th, 2016, our very own CEO Alex Yastrebenetsky presented the webinar: “Technical Implementation That Drove 130% Increase in Marketing ROI.” Illustrating the…