Marketing Articles

Enabling Digital Disruption. Interview with Omar Christidis, Founder and CEO of ArabNet

Omar Christidis is founder and CEO of ArabNet, a hub for digital professionals and entrepreneurs to connect and learn. We spoke with Omar about…

Challenges and Changes in the Digital Marketing Space. Interview with Sonja Neuber, Digital Marketing Director at Stealth Startup.

Sonja Neuber is the Digital Marketing Director at Stealth Startup. Based in UAE, she brings her unique perspective on e-commerce, digital strategy and emerging…

Creating Dramatic Business Improvements through Optimization. Interview with Chris Goward, Founder and CEO of WiderFunnel

Chris Goward is the founder and CEO of WiderFunnel, an optimization services company. He is also the author of You Should Test That!, a…

Leveling the Internet Playing Field. Interview with Pete Prestipino of Website Magazine

Peter Prestipino has over 14 years of experience in digital media and online marketing. He is the Editor-In-Chief of Website Magazine, a print and online…

Creating a Data-Driven Culture, Interview with Cole Nussbaumer Knaflic

Cole Nussbaumer Knaflic focuses on helping organizations and individuals become more effective data storytellers through her blog, Storytelling with Data, and her Amazon best-selling…

Customer Networks: How to Take Your Eye Off the Bee and Start Looking at the Hive. Interview with David Rogers

Over the course of the digital age, passive consumers have become empowered buyers whose access to information gives them greater influence in which products…

Conversation with Don Davis, Editor of Interner Retailer – Present and Future State of Ecommerce

Don Davis is an internet technology journalist whose focus is creating well-researched, high-quality content that helps internet retailers make sound decisions and do their…

Winning the Race to Insights. Interview with Randy Bean, CEO of NewVantage Partners

Randy Bean is the CEO, co-founder and managing partner of NewVantage Partners, a strategy firm that delivers world-class expertise in data strategy for Fortune…

ROI Tip: Running Search Ads in Niche Markets

Return on Investment. “ROI.” It’s become a cliché buzzword, I won’t disagree with that, but the fact it’s been regularly used in business conversations…

When Should an Agency Begin Managing Your Online Advertising?

Congratulations, your company has been growing! You’re probably already invested in online advertising, whether search, display, or both, but it’s beginning to overwhelm you….

[Whitepaper] Closing the Loop on Marketing for Higher Education

Digital technology has changed the rules of engagement with prospective students and redefined the college experience. From high school seniors to underemployed adults, students…

How I Increased CTR by 300% using AdWords Callouts

In early September, Google announced the roll out of Callouts, a new ad extension in AdWords. Callouts allow advertisers to show unique offers and…