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Getting Started in Google Data Studio

Getting Started in Google Data Studio

With the Google Marketing Platform, you can create stunning dashboards using Data Studio. Data Studio enables teams to easily create dashboards in order to…

8-minute read
2020 Survey: The State of Digital Analytics During a Pandemic

2020 Survey: The State of Digital Analytics During a Pandemic

Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…

3-minute read
Native Google Analytics 360 Advertising Integrations and Their Benefits

Native Google Analytics 360 Advertising Integrations and Their Benefits

If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…

9-minute read
InfoTrust Extends No-Layoffs Pledge Through Oct. 1

InfoTrust Extends No-Layoffs Pledge Through Oct. 1

BLUE ASH, OHIO — On April 12, 2020, CEO Alex Yastrebenetsky announced that InfoTrust would be making a “No-Layoff Pledge” to its team members….

3-minute read
How to Create First-Party Audiences in Campaign Manager

How to Create First-Party Audiences in Campaign Manager

As technology evolves, conversations around first-party data are becoming more and more common. Soon buying customer data or using third-party data sources for advertising…

5-minute read
SessionCam + Google Optimize Integration | A/B Testing to Improve UX

SessionCam + Google Optimize Integration | A/B Testing to Improve UX

When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…

5-minute read
5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

“Never waste the opportunity offered by a good crisis.” – Niccolò Machiavelli This crisis presents us with an opportunity to pool our collective knowledge…

4-minute read
How the COVID-19 Pandemic is Affecting CPG Search Trends

How the COVID-19 Pandemic is Affecting CPG Search Trends

As the world has come to what feels like a standstill due to the coronavirus (COVID-19) outbreak, many businesses are seeing below-average purchasing behaviors….

6-minute read
Planning for a Post-COVID-19 World: The Fight For Consumer Habits

Planning for a Post-COVID-19 World: The Fight For Consumer Habits

I’ve been a loyal gym member for almost 10 years. When I’m not traveling, I’m in the gym 5-6 times a week. The facilities…

10-minute read
Free Resources for Small Businesses from the InfoTrust Team

Free Resources for Small Businesses from the InfoTrust Team

In these uncertain times, InfoTrust is here to assist your small business! This forum was created with your small business in mind and we will continue to provide expert advice and resources to help you and your business succeed.

5-minute read
Top 10 Viable Strategies to Effectively Compete With Amazon

Top 10 Viable Strategies to Effectively Compete With Amazon

“We started 90 years ago as a single store in Newark, NJ and are passionate about keeping that corner store spirit alive. Our marketing…

2-minute read
What It Takes to be Number One

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