What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…

16-minute read
Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

Get the full infographic In today’s increasingly privacy-centric marketing environment, first-party data has never been more important nor more difficult to collect. A recent…

7-minute read
Apple and Google Continue Reconfiguring the Adtech Landscape

Apple and Google Continue Reconfiguring the Adtech Landscape

With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…

8-minute read
Preparing for the 2021 Holiday Season with Predictive Analysis

Preparing for the 2021 Holiday Season with Predictive Analysis

For many of our B2C clients at InfoTrust, the holiday season can make or break their performance for the year. For this reason, it…

6-minute read
Getting Started with Audience Targeting Using Google Analytics Data

Getting Started with Audience Targeting Using Google Analytics Data

Intro As a marketer with access to Google Analytics (GA), there are several ways to get value from analytics, e.g. you could focus on…

7-minute read
Understanding Strategic Risk Assessments and Applying Them for Privacy-Centric Marketing

Understanding Strategic Risk Assessments and Applying Them for Privacy-Centric Marketing

The amount of information, proposed solutions, and recommendations being thrown around in response to the “cookieless future” is overwhelming. Between new identity solutions in…

11-minute read
I Just Connected Google Analytics to BigQuery—Now What?

I Just Connected Google Analytics to BigQuery—Now What?

Intro One of the key steps in an organization’s journey to greater digital analytics maturity is connecting its Google Analytics (GA) to BigQuery (BQ)….

6-minute read
Getting Started with BigQuery for Marketers

Getting Started with BigQuery for Marketers

Intro For many marketers, their first exposure to Google BigQuery (BQ) is through the integration with Google Analytics (GA). In addition to providing ownership…

8-minute read
Small Changes, Big Impact: What You Need to Know from the 2021 CPG & Multi-Brand Digital Analytics Virtual Summit

Small Changes, Big Impact: What You Need to Know from the 2021 CPG & Multi-Brand Digital Analytics Virtual Summit

Amidst the ever-changing marketing landscape, it is crucial to have a durable strategy and response. During our recent virtual summit, we focused on MarTech…

9-minute read
InfoTrust NPS Ranking Continues to Increase: October 2021 Update

InfoTrust NPS Ranking Continues to Increase: October 2021 Update

According to fortune.com, “At least two-thirds of the Fortune 1000 use the Net Promoter Score, including most or all of the financial service companies,…

3-minute read
How Google Cloud’s Tools Can Help Solve Your Biggest Marketing Questions

How Google Cloud’s Tools Can Help Solve Your Biggest Marketing Questions

The phrase “the cloud” is everywhere in marketing these days, but there’s still a lot of mystery around what it actually means. When many…

6-minute read
How to Get Started with Google Cloud for Marketing

How to Get Started with Google Cloud for Marketing

Chances are, you’re no stranger to the idea of using Google Cloud. There’s a lot of conversation about cloud capabilities’ promise for improving marketing….

8-minute read

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