Top AI Strategies to Help Increase Business Revenue

Top AI Strategies to Help Increase Business Revenue

AI has revolutionized the world in various ways. Its ability to automate tasks, analyze data, personalize experiences, support decision-making, and foster innovation has made…

3-minute read
Connecting the Dots: Analytics as the Bridge between Marketing and Finance | Showing the Value of Marketing to the Business

Connecting the Dots: Analytics as the Bridge between Marketing and Finance | Showing the Value of Marketing to the Business

TL;DR A marketing and analytics measurement plan is a key—and often overlooked—framework that marketers use to connect the value of marketing activities to business…

7-minute read
3 Tracking Features Retailers Are Implementing and Asking For

3 Tracking Features Retailers Are Implementing and Asking For

E-commerce websites are constantly evolving to keep up with changing consumer preferences and technology advancements. As a result, we are seeing an increasing number…

4-minute read
MarTech Engineers: Saving the Free Internet

MarTech Engineers: Saving the Free Internet

The current social contract for a free internet is under attack, and it should be. Due to changes in how we view user data…

6-minute read
Intro to Retail Media Networks: What You Need to Know

Intro to Retail Media Networks: What You Need to Know

What is Retail Media? Retail media is advertising to consumers at or near their point of purchase, or point of choice between competing brands…

5-minute read
A Guide to Page Value: The Undervalued Metric

A Guide to Page Value: The Undervalued Metric

Introduction Data is valuable, wouldn’t you agree? Whether it’s the revenue generated by your business or the number of leads you’ve generated, every slice…

5-minute read
Impact of Privacy Changes on Marketing: Personalized Advertising

Impact of Privacy Changes on Marketing: Personalized Advertising

Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…

6-minute read
Impact of Privacy Changes on Marketing: Retargeting

Impact of Privacy Changes on Marketing: Retargeting

Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…

5-minute read
2023 CPG Analytics Trends: Is Your Org Ready?

2023 CPG Analytics Trends: Is Your Org Ready?

What is your CPG organization doing to prepare for 2023? Each year brings several changes in the digital analytics landscape, and with that comes…

4-minute read
Why Should Media Companies Use Digital Analytics in 2023?

Why Should Media Companies Use Digital Analytics in 2023?

OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…

6-minute read
Top Business Retail Trends to Look Out for in 2023

Top Business Retail Trends to Look Out for in 2023

The retail industry is constantly evolving to meet the needs of consumers, and the coming year will see some interesting shifts in business trends….

4-minute read
Improving the Insurance User Journey with Analytics in 2023

Improving the Insurance User Journey with Analytics in 2023

Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…

6-minute read

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