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Native Google Analytics 360 Advertising Integrations and Their Benefits

Native Google Analytics 360 Advertising Integrations and Their Benefits

If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…

InfoTrust Extends No-Layoffs Pledge Through Oct. 1

InfoTrust Extends No-Layoffs Pledge Through Oct. 1

BLUE ASH, OHIO — On April 12, 2020, CEO Alex Yastrebenetsky announced that InfoTrust would be making a “No-Layoff Pledge” to its team members….

How to Create First-Party Audiences in Campaign Manager

How to Create First-Party Audiences in Campaign Manager

As technology evolves, conversations around first-party data are becoming more and more common. Soon buying customer data or using third-party data sources for advertising…

How to Improve User Experience with SessionCam and Google Optimize

How to Improve User Experience with SessionCam and Google Optimize

When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…

5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

“Never waste the opportunity offered by a good crisis.” – Niccolò Machiavelli This crisis presents us with an opportunity to pool our collective knowledge…

How the COVID-19 Pandemic is Affecting CPG Search Trends

How the COVID-19 Pandemic is Affecting CPG Search Trends

As the world has come to what feels like a standstill due to the coronavirus (COVID-19) outbreak, many businesses are seeing below-average purchasing behaviors….

Planning for a Post-COVID-19 World: The Fight For Consumer Habits

Planning for a Post-COVID-19 World: The Fight For Consumer Habits

I’ve been a loyal gym member for almost 10 years. When I’m not traveling, I’m in the gym 5-6 times a week. The facilities…

Free Resources for Small Businesses from the InfoTrust Team

Free Resources for Small Businesses from the InfoTrust Team

In these uncertain times, InfoTrust is here to assist your small business! This forum was created with your small business in mind and we will continue to provide expert advice and resources to help you and your business succeed.

Top 10 Viable Strategies to Effectively Compete With Amazon

Top 10 Viable Strategies to Effectively Compete With Amazon

“We started 90 years ago as a single store in Newark, NJ and are passionate about keeping that corner store spirit alive. Our marketing…

What It Takes to be Number One
Using The Doubleclick Digital Marketing Stack to Achieve Marketing Greatness
Everything You Need to Know About Amazon Sponsored Products

Everything You Need to Know About Amazon Sponsored Products

Amazon Sponsored Products are exciting and you may know that they can help you increase your sales but you may be hesitant to get…

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