[Interview] Part-Time CMO, the Power Triangle and the Future of HR with Alan See

[Interview] Part-Time CMO, the Power Triangle and the Future of HR with Alan See

Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC.  He has been voted the American Marketing Association “Marketer of the Year”…

[Interview] Influencer Marketing, Personal Branding and KPIs Revealed with Mel Carson

[Interview] Influencer Marketing, Personal Branding and KPIs Revealed with Mel Carson

Mel Carson is Founder, CEO & Principal Strategy Consultant at Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of…

[Interview] Machine Intelligence and Machine + Human Hybrids with Ry Walker

[Interview] Machine Intelligence and Machine + Human Hybrids with Ry Walker

Ry Walker, Co-Founder and CEO at Astronomer, helps organizations achieve their data-driven initiatives by providing a platform that allows “citizen developers” to easily create…

[Interview] Customer Personas, KPIs and Developing a Personal Brand with OpenView's Kyle Lacy

[Interview] Customer Personas, KPIs and Developing a Personal Brand with OpenView's Kyle Lacy

  Kyle Lacy is a strategic marketing leader, published author of several books and an international speaker on marketing and digital trends. Having led…

Data-Driven Search Engine Marketing for Beginners

Data-Driven Search Engine Marketing for Beginners

Search Engine Marketing (SEM) can be a difficult strategy to justify for a business. If you happen to be a company with a tight…

[Interview] The World of User Experience (UX) with Michael Beasley of ITHAKA

[Interview] The World of User Experience (UX) with Michael Beasley of ITHAKA

  Michael Beasley is a User Experience Architect at ITHAKA and Author of Practical Web Analytics for User Experience, which teaches its readers how to use web…

[Interview] Lutz Finger of LinkedIn on Asking the Right Question in Analytics

[Interview] Lutz Finger of LinkedIn on Asking the Right Question in Analytics

Lutz Finger is the Director of Analytics at LinkedIn and Author of the book Ask, Measure, Learn, a comprehensive guide on understanding big data and…

[Interview] Brian Carroll of MECLABS Institute on Complex Sales and Meaningful Lead Generation

[Interview] Brian Carroll of MECLABS Institute on Complex Sales and Meaningful Lead Generation

It was a great privilege to sit down with Brian Carroll, Chief Evangelist at MECLABS Institute and MarketingSherpa. Having started a blog back in…

Webinar Wrap-Up: Technical Implementation That Drove 130% Increase in Marketing ROI

Webinar Wrap-Up: Technical Implementation That Drove 130% Increase in Marketing ROI

On June 16th, 2016, our very own CEO Alex Yastrebenetsky presented the webinar: “Technical Implementation That Drove 130% Increase in Marketing ROI.” Illustrating the…

[Interview] The Truth About Marketing and Sharpening Your Own Saw with John Wall of Marketing Over Coffee

[Interview] The Truth About Marketing and Sharpening Your Own Saw with John Wall of Marketing Over Coffee

We had the great honor to sit down with John Wall, Producer of M Show Productions and Vice President of Marketing at EventHero, a…

[Interview] From Academic to Digital Age Visionary With Shama Hyder, CEO of Marketing Zen

[Interview] From Academic to Digital Age Visionary With Shama Hyder, CEO of Marketing Zen

Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The…

[Interview] Analyze This: New Tools and Scarce Talent with Joe Seale of Fifth Third Bank

[Interview] Analyze This: New Tools and Scarce Talent with Joe Seale of Fifth Third Bank

Joe Seale is VP and Digital Analytics Manager at Fifth Third Bank, headquartered in Cincinnati, Ohio. Previously, he served as the bank’s Senior Human…

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