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Being a CMO in today’s shifting MarTech landscape is not a relaxed position. Technology is changing more often than the weather, and maintaining the…
TL;DR First-party and zero-party data (ZPD) are taking on increasing importance in organizations’ data strategies, making it more important for executives to become conversant….
In our current economy, marketers and analysts are looking for solutions to innovate and adapt quickly to the changing business and consumer needs. Every…
In this digital age, it’s more important to make the most of your data and stay ahead of the competition. With AI becoming an…
Thus far in 2023, Artificial Intelligence has been the talk of the town. With a proliferation of new platforms touting to revolutionize various industries…
Intro Artificial intelligence (AI) has become a hot topic in recent years, and for good reason. AI has the potential to revolutionize many industries,…
While many marketers are focused on Chrome’s planned sunset of support for third-party cookies scheduled for the second half of 2024, several other technology…
AI has revolutionized the world in various ways. Its ability to automate tasks, analyze data, personalize experiences, support decision-making, and foster innovation has made…
TL;DR A marketing and analytics measurement plan is a key—and often overlooked—framework that marketers use to connect the value of marketing activities to business…
E-commerce websites are constantly evolving to keep up with changing consumer preferences and technology advancements. As a result, we are seeing an increasing number…
The current social contract for a free internet is under attack, and it should be. Due to changes in how we view user data…
What is Retail Media? Retail media is advertising to consumers at or near their point of purchase, or point of choice between competing brands…
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