Future-Proofing Your Brand: Embracing the CPG Trends of 2024

Future-Proofing Your Brand: Embracing the CPG Trends of 2024

In our omnipresent digital era, where varied online interactions across platforms shape consumer behavior, Consumer Packaged Goods (CPG) companies are increasingly recognizing the importance…

5-minute read
News and Media Industry Trends to Watch for in 2024

News and Media Industry Trends to Watch for in 2024

The media, broadcast, and digital publishing industry is undergoing a period of rapid transformation, driven by technological advancements, shifting consumer preferences, and evolving regulatory…

5-minute read
Strategies for Success: Executive Insights to Optimize Value of First-Party Data

Strategies for Success: Executive Insights to Optimize Value of First-Party Data

It’s no secret that the industry is focused on first-party data as a path forward into the “cookieless” future. As third-party cookies are fully…

7-minute read
What Does Third-Party Cookie Loss Really Mean to Your Org?

What Does Third-Party Cookie Loss Really Mean to Your Org?

While Google’s deprecation of third-party cookies has been a moving target for some time, it’s slated to finally happen in mid 2024. Google will test this…

7-minute read
Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Advancements in AI in 2023 have made it possible for brands to unlock many benefits, from greater efficiencies to deeper insights to media optimization….

7-minute read
Why CMOs Should Care about Server-Side Tag Management

Why CMOs Should Care about Server-Side Tag Management

Being a CMO in today’s shifting MarTech landscape is not a relaxed position. Technology is changing more often than the weather, and maintaining the…

5-minute read
Zero-Party and First-Party Data: Data Strategy Essentials for Executives

Zero-Party and First-Party Data: Data Strategy Essentials for Executives

TL;DR First-party and zero-party data (ZPD) are taking on increasing importance in organizations’ data strategies, making it more important for executives to become conversant….

6-minute read
Achieving Agility and Resilience: Leveraging the Composable Cloud Infrastructure Strategy Approach

Achieving Agility and Resilience: Leveraging the Composable Cloud Infrastructure Strategy Approach

In our current economy, marketers and analysts are looking for solutions to innovate and adapt quickly to the changing business and consumer needs. Every…

5-minute read
How AI Can Be Used to Improve Business Outcomes & Why It Matters

How AI Can Be Used to Improve Business Outcomes & Why It Matters

In this digital age, it’s more important to make the most of your data and stay ahead of the competition. With AI becoming an…

6-minute read
AI and GDPR: Establishing a Lawful Basis to Process Personal Data with Artificial Intelligence

AI and GDPR: Establishing a Lawful Basis to Process Personal Data with Artificial Intelligence

Thus far in 2023, Artificial Intelligence has been the talk of the town. With a proliferation of new platforms touting to revolutionize various industries…

6-minute read
5 AI Use Cases for Digital Marketing in Google Cloud Platform (GCP)

5 AI Use Cases for Digital Marketing in Google Cloud Platform (GCP)

Intro Artificial intelligence (AI) has become a hot topic in recent years, and for good reason. AI has the potential to revolutionize many industries,…

7-minute read
Advanced Tracking and Fingerprint Protection in iOS17: What It Means For Marketers and Advertisers

Advanced Tracking and Fingerprint Protection in iOS17: What It Means For Marketers and Advertisers

While many marketers are focused on Chrome’s planned sunset of support for third-party cookies scheduled for the second half of 2024, several other technology…

10-minute read

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