Marketing Analytics Resources During COVID-19 Crisis
When Should an Agency Begin Managing Your Online Advertising?

When Should an Agency Begin Managing Your Online Advertising?

Congratulations, your company has been growing! You’re probably already invested in online advertising, whether search, display, or both, but it’s beginning to overwhelm you….

[Whitepaper] Closing the Loop on Marketing for Higher Education

[Whitepaper] Closing the Loop on Marketing for Higher Education

Digital technology has changed the rules of engagement with prospective students and redefined the college experience. From high school seniors to underemployed adults, students…

How I Increased CTR by 300% using AdWords Callouts

How I Increased CTR by 300% using AdWords Callouts

In early September, Google announced the roll out of Callouts, a new ad extension in AdWords. Callouts allow advertisers to show unique offers and…

The Top 5 Marketing Metrics for Higher Education

The Top 5 Marketing Metrics for Higher Education

The higher education landscape is becoming increasingly competitive. Prospective students can research colleges wherever they are, whether it be online at home, on a…

The Importance of Paid Search Advertising in Higher Education

The Importance of Paid Search Advertising in Higher Education

In today’s competitive higher education landscape, everyone is looking for an edge. While traditional marketing mediums such as radio, billboards, and television commercials still…

The Benefits of Bing Ads over Google AdWords

The Benefits of Bing Ads over Google AdWords

Let’s start with what you probably already know: As of earlier this year, Google owns over 2/3 of the search market in the United States. By…

Top 10 Digital Marketing Terms For Beginners

Top 10 Digital Marketing Terms For Beginners

Being new to InfoTrust, I’ve had many of my friends and family ask a lot of questions about what our company does and what…

The Google Adwords Extensions that Drive Results in 2014

The Google Adwords Extensions that Drive Results in 2014

Google Adwords has introduced many new ad extensions and improvements to existing ad extensions over the past year. Some are extremely useful (practically necessary),…

5 Ways to Optimize your Google Adwords Account in 10 Minutes or Less

5 Ways to Optimize your Google Adwords Account in 10 Minutes or Less

Most savvy digital marketers understand the importance of ranking high in today’s most popular search engines – namely Google, Bing and Yahoo. There are…

How to Automatically Track Embedded YouTube Videos

How to Automatically Track Embedded YouTube Videos

Have you ever wanted to track an embedded YouTube video with Google Analytics but don’t know where to begin? Do you currently use Google…

Metrics and Insights for Mastering Marketing

Metrics and Insights for Mastering Marketing

Just a few hours ago, I heard David Meerman Scott (@dmscott) speak on social media and content marketing. At the end of the fantastic…

Adwords Bid Adjustments – Google Analytics Summit 2013

Adwords Bid Adjustments – Google Analytics Summit 2013

Using Google Adwords is great for generating new traffic to your site. However, at InfoTrust, we don’t only care about generating more traffic but…

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