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Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

In part 1 of this series, we provide an overview of the benefits and reporting capabilities of integrating Google Analytics 360 with Search Ads…

2-minute read
Using The Doubleclick Digital Marketing Stack to Achieve Marketing Greatness
Everything You Need to Know About Amazon Sponsored Products

Everything You Need to Know About Amazon Sponsored Products

Amazon Sponsored Products are exciting and you may know that they can help you increase your sales but you may be hesitant to get…

15-minute read
Introduction to Customer Centricity

Introduction to Customer Centricity

Customer centricity may sound like a buzzword (or phrase, if you will), but it has a number of significant real-world use cases and the…

6-minute read
Customer Buying Cycle

Customer Buying Cycle

Was there a time when you were looking at a Traffic Source report in Google Analytics and found out that there is specific traffic…

5-minute read
How to Build Data-Driven Marketing Strategies By Leveraging Attribution Models

How to Build Data-Driven Marketing Strategies By Leveraging Attribution Models

Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…

2-minute read
How to Get Started with AdWords for Small to Medium Size Businesses

How to Get Started with AdWords for Small to Medium Size Businesses

If you are a small or medium-sized business, chances are you have thought about running an AdWords campaign. Getting started with this strategy can…

5-minute read
An AMP Primer

An AMP Primer

It wasn’t that long ago that you could have a very fragmented and frustrating experience when visiting a site on your phone. Either the…

4-minute read
Explaining the Differences between AdWords and Analytics Tracking to Clients

Explaining the Differences between AdWords and Analytics Tracking to Clients

The differences between AdWords and Analytics tracking are many and complicated, and clients often ask “Why?” We’ve asked the experts here at InfoTrust to…

3-minute read
Why You Should Introduce Us to Your Google Representative

Why You Should Introduce Us to Your Google Representative

Ascending the digital marketing mountain can be a lot like climbing Mt. Everest. Reaching the peak can be difficult without the assistance of an…

2-minute read
How to Use UTM Parameters to See Your Data in Google Analytics

How to Use UTM Parameters to See Your Data in Google Analytics

Whether you’re testing, troubleshooting or just plain exploring in Google Analytics, it can be incredibly helpful to have a way in which you can…

2-minute read
[Interview] Part-Time CMO, the Power Triangle and the Future of HR with Alan See

[Interview] Part-Time CMO, the Power Triangle and the Future of HR with Alan See

Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC.  He has been voted the American Marketing Association “Marketer of the Year”…

11-minute read

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