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Creating a Data-Driven Culture, Interview with Cole Nussbaumer Knaflic

Creating a Data-Driven Culture, Interview with Cole Nussbaumer Knaflic

Cole Nussbaumer Knaflic focuses on helping organizations and individuals become more effective data storytellers through her blog, Storytelling with Data, and her Amazon best-selling…

Customer Networks: How to Take Your Eye Off the Bee and Start Looking at the Hive. Interview with David Rogers

Customer Networks: How to Take Your Eye Off the Bee and Start Looking at the Hive. Interview with David Rogers

Over the course of the digital age, passive consumers have become empowered buyers whose access to information gives them greater influence in which products…

Conversation with Don Davis, Editor of Interner Retailer – Present and Future State of Ecommerce

Conversation with Don Davis, Editor of Interner Retailer – Present and Future State of Ecommerce

Don Davis is an internet technology journalist whose focus is creating well-researched, high-quality content that helps internet retailers make sound decisions and do their…

Winning the Race to Insights. Interview with Randy Bean, CEO of NewVantage Partners

Winning the Race to Insights. Interview with Randy Bean, CEO of NewVantage Partners

Randy Bean is the CEO, co-founder and managing partner of NewVantage Partners, a strategy firm that delivers world-class expertise in data strategy for Fortune…

ROI Tip: Running Search Ads in Niche Markets

ROI Tip: Running Search Ads in Niche Markets

Return on Investment. “ROI.” It’s become a cliché buzzword, I won’t disagree with that, but the fact it’s been regularly used in business conversations…

When Should an Agency Begin Managing Your Online Advertising?

When Should an Agency Begin Managing Your Online Advertising?

Congratulations, your company has been growing! You’re probably already invested in online advertising, whether search, display, or both, but it’s beginning to overwhelm you….

[Whitepaper] Closing the Loop on Marketing for Higher Education

[Whitepaper] Closing the Loop on Marketing for Higher Education

Digital technology has changed the rules of engagement with prospective students and redefined the college experience. From high school seniors to underemployed adults, students…

How I Increased CTR by 300% using AdWords Callouts

How I Increased CTR by 300% using AdWords Callouts

In early September, Google announced the roll out of Callouts, a new ad extension in AdWords. Callouts allow advertisers to show unique offers and…

The Top 5 Marketing Metrics for Higher Education

The Top 5 Marketing Metrics for Higher Education

The higher education landscape is becoming increasingly competitive. Prospective students can research colleges wherever they are, whether it be online at home, on a…

The Importance of Paid Search Advertising in Higher Education

The Importance of Paid Search Advertising in Higher Education

In today’s competitive higher education landscape, everyone is looking for an edge. While traditional marketing mediums such as radio, billboards, and television commercials still…

The Benefits of Bing Ads over Google AdWords

The Benefits of Bing Ads over Google AdWords

Let’s start with what you probably already know: As of earlier this year, Google owns over 2/3 of the search market in the United States. By…

Top 10 Digital Marketing Terms For Beginners

Top 10 Digital Marketing Terms For Beginners

Being new to InfoTrust, I’ve had many of my friends and family ask a lot of questions about what our company does and what…

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