Congratulations, your company has been growing! You’re probably already invested in online advertising, whether search, display, or both, but it’s beginning to overwhelm you….
Digital technology has changed the rules of engagement with prospective students and redefined the college experience. From high school seniors to underemployed adults, students…
In early September, Google announced the roll out of Callouts, a new ad extension in AdWords. Callouts allow advertisers to show unique offers and…
The higher education landscape is becoming increasingly competitive. Prospective students can research colleges wherever they are, whether it be online at home, on a…
In today’s competitive higher education landscape, everyone is looking for an edge. While traditional marketing mediums such as radio, billboards, and television commercials still…
Let’s start with what you probably already know: As of earlier this year, Google owns over 2/3 of the search market in the United States. By…
Being new to InfoTrust, I’ve had many of my friends and family ask a lot of questions about what our company does and what…
Google Adwords has introduced many new ad extensions and improvements to existing ad extensions over the past year. Some are extremely useful (practically necessary),…
Most savvy digital marketers understand the importance of ranking high in today’s most popular search engines – namely Google, Bing and Yahoo. There are…
Have you ever wanted to track an embedded YouTube video with Google Analytics but don’t know where to begin? Do you currently use Google…
Just a few hours ago, I heard David Meerman Scott (@dmscott) speak on social media and content marketing. At the end of the fantastic…
Using Google Adwords is great for generating new traffic to your site. However, at InfoTrust, we don’t only care about generating more traffic but…
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