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Chris Goward is the founder and CEO of WiderFunnel, an optimization services company. He is also the author of You Should Test That!, a…
Peter Prestipino has over 14 years of experience in digital media and online marketing. He is the Editor-In-Chief of Website Magazine, a print and online…
Cole Nussbaumer Knaflic focuses on helping organizations and individuals become more effective data storytellers through her blog, Storytelling with Data, and her Amazon best-selling…
Over the course of the digital age, passive consumers have become empowered buyers whose access to information gives them greater influence in which products…
Don Davis is an internet technology journalist whose focus is creating well-researched, high-quality content that helps internet retailers make sound decisions and do their…
Randy Bean is the CEO, co-founder and managing partner of NewVantage Partners, a strategy firm that delivers world-class expertise in data strategy for Fortune…
Return on Investment. “ROI.” It’s become a cliché buzzword, I won’t disagree with that, but the fact it’s been regularly used in business conversations…
Congratulations, your company has been growing! You’re probably already invested in online advertising, whether search, display, or both, but it’s beginning to overwhelm you….
Digital technology has changed the rules of engagement with prospective students and redefined the college experience. From high school seniors to underemployed adults, students…
In early September, Google announced the roll out of Callouts, a new ad extension in AdWords. Callouts allow advertisers to show unique offers and…
The higher education landscape is becoming increasingly competitive. Prospective students can research colleges wherever they are, whether it be online at home, on a…
In today’s competitive higher education landscape, everyone is looking for an edge. While traditional marketing mediums such as radio, billboards, and television commercials still…
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