Interview with Peter Prestipino: Leveling the Internet Playing Field

Interview with Peter Prestipino: Leveling the Internet Playing Field

Peter Prestipino has over 14 years of experience in digital media and online marketing. He is the Editor-In-Chief of Website Magazine, a print and online…

22-minute read
Interview with Cole Nussbaumer Knaflic: Creating a Data-Driven Culture

Interview with Cole Nussbaumer Knaflic: Creating a Data-Driven Culture

Cole Nussbaumer Knaflic focuses on helping organizations and individuals become more effective data storytellers through her blog, Storytelling with Data, and her Amazon best-selling…

19-minute read
Interview with David Rogers: Take Your Eye Off the Bee & Focus on the Hive

Interview with David Rogers: Take Your Eye Off the Bee & Focus on the Hive

Over the course of the digital age, passive consumers have become empowered buyers whose access to information gives them greater influence in which products…

22-minute read
Conversation with Don Davis, Editor of Interner Retailer – Present and Future State of Ecommerce

Conversation with Don Davis, Editor of Interner Retailer – Present and Future State of Ecommerce

Don Davis is an internet technology journalist whose focus is creating well-researched, high-quality content that helps internet retailers make sound decisions and do their…

12-minute read
Interview with Randy Bean: Winning the Race to Insights

Interview with Randy Bean: Winning the Race to Insights

Randy Bean is the CEO, co-founder and managing partner of NewVantage Partners, a strategy firm that delivers world-class expertise in data strategy for Fortune…

16-minute read
ROI Tip: Running Search Ads in Niche Markets

ROI Tip: Running Search Ads in Niche Markets

Return on Investment. “ROI.” It’s become a cliché buzzword, I won’t disagree with that, but the fact it’s been regularly used in business conversations…

3-minute read
When Should an Agency Begin Managing Your Online Advertising?

When Should an Agency Begin Managing Your Online Advertising?

Congratulations, your company has been growing! You’re probably already invested in online advertising, whether search, display, or both, but it’s beginning to overwhelm you….

6-minute read
[Whitepaper] Closing the Loop on Marketing for Higher Education

[Whitepaper] Closing the Loop on Marketing for Higher Education

Digital technology has changed the rules of engagement with prospective students and redefined the college experience. From high school seniors to underemployed adults, students…

2-minute read
How I Increased CTR by 300% using AdWords Callouts

How I Increased CTR by 300% using AdWords Callouts

In early September, Google announced the roll out of Callouts, a new ad extension in AdWords. Callouts allow advertisers to show unique offers and…

3-minute read
The Top 5 Marketing Metrics for Higher Education

The Top 5 Marketing Metrics for Higher Education

The higher education landscape is becoming increasingly competitive. Prospective students can research colleges wherever they are, whether it be online at home, on a…

6-minute read
Here is Why Paid Search Advertising is Important in Higher Education

Here is Why Paid Search Advertising is Important in Higher Education

In today’s competitive higher education landscape, everyone is looking for an edge. While traditional marketing mediums such as radio, billboards, and television commercials still…

4-minute read
The Benefits of Bing Ads over Google AdWords

The Benefits of Bing Ads over Google AdWords

Let’s start with what you probably already know: As of earlier this year, Google owns over 2/3 of the search market in the United States. By…

5-minute read

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