The Google Adwords Extensions that Drive Results in 2014

The Google Adwords Extensions that Drive Results in 2014

Google Adwords has introduced many new ad extensions and improvements to existing ad extensions over the past year. Some are extremely useful (practically necessary),…

4-minute read
BigQuery Integration with GA – GA Summit 2013

BigQuery Integration with GA – GA Summit 2013

Google’s Big Query has been used by many organizations to house very large data sets and leverage that data in various visualization tools and…

2-minute read
The Official Launch of Tag Inspector!

The Official Launch of Tag Inspector!

You know how time consuming, challenging, and just downright annoying it can be to locate marketing tags in your website’s code? Whether you are…

2-minute read
How to Determine The Marketing Tags Firing on a Website

How to Determine The Marketing Tags Firing on a Website

There are multiple reasons you might be interested in determining the tags firing – and, in turn, which tags are not firing – on…

3-minute read
Value of Tag Management as Part of Your Digital Marketing Mix

Value of Tag Management as Part of Your Digital Marketing Mix

There has been a LOT of updates to the tag management industry since Michael’s blog post back in September.  Emerging tag management companies, better…

5-minute read
Hubspot Analytics and Google Analytics in Perfect Harmony

Hubspot Analytics and Google Analytics in Perfect Harmony

Not a day goes by without someone asking us a question:  “what analytics tool should I be using?” The most recent example took place…

6-minute read
Google Tag Manager adds more support for marketing tags

Google Tag Manager adds more support for marketing tags

Just fresh off Google Analytics Blog, Tagging just got easier: Built-in templates for popular tags in Google Tag Manager. Using a marketing tag template is…

2-minute read
eMetrics & Google Tag Manager Announcement

eMetrics & Google Tag Manager Announcement

Earlier this week, Alex and I attended the eMetrics Summit in Boston. We came back on Tuesday night, so this blog post is hot…

4-minute read
Just Announced: Google Tag Manager

Just Announced: Google Tag Manager

Just minutes ago, Laura Holmes, Product Manager from Google, made an announcement about Google Tag Manager (GTM) at the eMetrics Summit in Boston. This new product will…

2-minute read
New InfoTrust Product: Tag Inspector

New InfoTrust Product: Tag Inspector

Challenged with the time consuming task of searching thousands of lines of code to locate marketing tags on your site? We are too, but…

2-minute read
InfoTrust’s Walk of Fame mobile app + GACP featured in Cincinnati Enquirer!

InfoTrust’s Walk of Fame mobile app + GACP featured in Cincinnati Enquirer!

Just one week after being featured in the Business Courier, InfoTrust has found its way back in the news! Check out the business section…

2-minute read
Easy Javascript Templating- Web Development

Easy Javascript Templating- Web Development

So I have been working on some web development projects that required me to create multiple html elements with dynamic data pulled from a…

2-minute read

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