Marketing Analytics Resources During COVID-19 Crisis
Customer Centricity Webinars {On Your Schedule!}
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Customer Centricity Webinars {On Your Schedule!}

Our days get really busy. In fact, there are some days where we realize our coffee has gotten cold, our lunch is half-eaten and…

WAW Recap: Enriching Analytics With Google Tag Manager
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WAW Recap: Enriching Analytics With Google Tag Manager

Thank you to all that came out this week for Web Analytics Wednesday (WAW), where we talked about Enriching Analytics With Google Tag Manager!…

Is Your Web Analytics Tool Working For You or Against You?
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Is Your Web Analytics Tool Working For You or Against You?

‘Twas that time again, the Olympics were in full force and suddenly, your intense (yet often dormant) national pride was bursting. Though the Rio…

Webinar Wrap-Up: Enterprise-Scale Analytics
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Webinar Wrap-Up: Enterprise-Scale Analytics

So many properties, so little time! Our Enterprise-Scale Analytics webinar covered challenges faced in enterprise-scale analytics as well as implementation and management solutions. Watch…

Google Tag Manager and Google Analytics API Authorization
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Google Tag Manager and Google Analytics API Authorization

Authorization is the first step of managing and accessing your account data through the Google APIs. There are a number of ways for your…

Three Reasons Companies Are Struggling with Digital Analytics
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Three Reasons Companies Are Struggling with Digital Analytics

It’s new. It’s exciting. It’s creating a plethora of buzzwords and jargon that have begun circulating throughout boardrooms across the globe. It’s digital analytics…

Top 4 Reasons for Data Inaccuracy
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Top 4 Reasons for Data Inaccuracy

Accessing information has never been easier and people everywhere are constantly connected to data, using it to help them plan their commutes and activities….

InfoTrust International Presents: Enterprise-Scale Analytics {Webinar}
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InfoTrust International Presents: Enterprise-Scale Analytics {Webinar}

We think our upcoming webinar on Enterprise-Scale Analytics on Wednesday, September 7th at 3pm GST (Gulf Standard Time) is going to be one for…

[Interview] Customer Centricity and How to Predict for Disruption with Dan McCarthy, Co-Founder of Zodiac Metrics
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[Interview] Customer Centricity and How to Predict for Disruption with Dan McCarthy, Co-Founder of Zodiac Metrics

Dan McCarthy is the co-founder and chief statistician at Zodiac, a predictive analytics solution. We talked to Dan about statistics, customer-based corporate valuation, lifetime…

Standardizing Reports and Making the Most Out of Your Analytics Implementation. Interview with Areef Ahamad, Senior Manager of Analytics at Luxottica
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Standardizing Reports and Making the Most Out of Your Analytics Implementation. Interview with Areef Ahamad, Senior Manager of Analytics at Luxottica

We had a chance to speak with Areef Ahamad, Senior Manager of Analytics at Luxottica Retail. Areef is an analytics manager with hands-on experience…

130% Higher ROI on Call Center Sales with Google Analytics
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130% Higher ROI on Call Center Sales with Google Analytics

Pelican Water Systems helps families enjoy cleaner, safer, better-tasting water in their homes in an environmentally friendly way. They wanted to know which marketing…

The 4 Web Analytics Metrics Every Marketer Should Care About
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The 4 Web Analytics Metrics Every Marketer Should Care About

  When looking at your analytics report there are numbers on numbers on numbers, you have no idea where to begin. Let me tell…

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