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4 Digital Analytics Trends for CPG & FMCG Companies to Watch in 2021
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4 Digital Analytics Trends for CPG & FMCG Companies to Watch in 2021

Unless you’ve been living in a cave for the last 10 months, you likely understand the tremendous impact that the COVID-19 pandemic has had…

CPG Analytics Masterminds Roundtable
Virtual

CPG Analytics Masterminds Roundtable

InfoTrust is thrilled to announce the next CPG Mastermind Roundtable—a virtual meetup that includes some of the best and brightest players in the consumer…

Build Better One-on-One Customer Relationships with 4 Lessons from Direct-to-Consumer Brands
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Build Better One-on-One Customer Relationships with 4 Lessons from Direct-to-Consumer Brands

While it’s common for consumer packaged goods (CPG) companies to consider transitioning to a direct-to-consumer (D2C) model, I find that many fail to do…

5 Google Optimize Tests to Personalize and Target Regional and Cultural Differences
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5 Google Optimize Tests to Personalize and Target Regional and Cultural Differences

If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…

How to Make an Impact at a Distance: Our Philippines Success Stories
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How to Make an Impact at a Distance: Our Philippines Success Stories

I was born and raised in the Philippines, and as a child, my parents taught me the importance of charitable works. I distinctly remember…

Women in Analytics Spotlight Webinar Series: Kristin DeLoach of Kimball International
Webinar | Dec 14, 2020 1:00pm

Women in Analytics Spotlight Webinar Series: Kristin DeLoach of Kimball International

InfoTrust is excited to announce its second webinar (in an ongoing series) spotlighting women in the marketing analytics industry. Our team works with amazing…

How to Measure the Long-Term Value of Holiday Campaigns
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How to Measure the Long-Term Value of Holiday Campaigns

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…

5 Reasons Why Direct-to-Consumer Organizations Need Google Analytics 360
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5 Reasons Why Direct-to-Consumer Organizations Need Google Analytics 360

It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…

Introduction to Ads Data Hub
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Introduction to Ads Data Hub

The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…

Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall
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Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall

Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…

Women in Analytics Spotlight Webinar Series: Mariam Giorgadze of Jackson Hewitt
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Women in Analytics Spotlight Webinar Series: Mariam Giorgadze of Jackson Hewitt

InfoTrust is excited to announce its new webinars series spotlighting women in the marketing analytics industry. Our team works with amazing women in analytics…

Bullet Charts for Conversion Funnels in Google Data Studio
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Bullet Charts for Conversion Funnels in Google Data Studio

It’s not uncommon to look through the list of Google Data Studio chart options and wonder “How would I even use that?” Which translates…

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