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1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously
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1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously

Fill out the form to download a copy of the slides! In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse…

Prepare Your Analytics for a Prosperous Holiday Season
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Prepare Your Analytics for a Prosperous Holiday Season

Fill out the form on the right to download a copy of the slides! For retailers, the holiday season is make-or-break. This time of…

What You Need to Know about Google Analytics 4 360/Enterprise Pricing
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What You Need to Know about Google Analytics 4 360/Enterprise Pricing

Fill out the form on the right to download a copy of the slides! Disclaimer: Google Analytics 4 (GA4) is still a free product…

Webinar: 1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously
Webinar | Sep 14, 2022 12:00pm

Webinar: 1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously

In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer due to a violation of consumer privacy rights…

Webinar: What’s New with the Google Analytics 4 User Interface
Webinar | Sep 29, 2022 11:00am

Webinar: What’s New with the Google Analytics 4 User Interface

Navigating through Google Analytics 4 (GA4) is much easier, thanks to the highly customizable interface. In this webinar, we will walk you through reporting…

PetIQ® Utilizes Google Cloud for Seamless Data Flow from Google Analytics to Snowflake
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PetIQ® Utilizes Google Cloud for Seamless Data Flow from Google Analytics to Snowflake

PetIQ® provides convenient and affordable pet health, wellness products, and veterinary services to pets and their families. The company is redefining pet health by…

InfoTrust + Google Durability Summit 2022
In-Person | Jun 21, 2022 11:00am

InfoTrust + Google Durability Summit 2022

Hold on to your hats, folks. It’s happening! Join InfoTrust and Google for an in-person Durability Summit on June 21, 2022, in New York City. This…

A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy
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A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy

Fill out the form on the right to download a copy of the slides! The marketing landscape is ever-changing. For industry professionals, it is…

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know
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Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

In March, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime…

What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech
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What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…

16-minute read
5 CPG Analytics Trends to Know in 2022
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5 CPG Analytics Trends to Know in 2022

2021 proved to be just as unpredictable as 2020, so it may seem crazy to predict what we should focus on in the upcoming…

4-minute read
Small Changes, Big Impact: What You Need to Know from the 2021 CPG & Multi-Brand Digital Analytics Virtual Summit
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Small Changes, Big Impact: What You Need to Know from the 2021 CPG & Multi-Brand Digital Analytics Virtual Summit

Amidst the ever-changing marketing landscape, it is crucial to have a durable strategy and response. During our recent virtual summit, we focused on MarTech…

9-minute read

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