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Small Changes, Big Impact: What You Need to Know from the 2021 CPG & Multi-Brand Digital Analytics Virtual Summit
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Small Changes, Big Impact: What You Need to Know from the 2021 CPG & Multi-Brand Digital Analytics Virtual Summit

Amidst the ever-changing marketing landscape, it is crucial to have a durable strategy and response. During our recent virtual summit, we focused on MarTech…

CPG & Multi-Brand Digital Analytics Virtual Summit
Virtual

CPG & Multi-Brand Digital Analytics Virtual Summit

Who is this for? Key digital analytics and marketing stakeholders at consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) organizations. What will I…

CPG Client Programmatically Rolls Out GA4 to More Than 650 Websites
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CPG Client Programmatically Rolls Out GA4 to More Than 650 Websites

InfoTrust works with many CPG organizations around the globe, nearly all of which manage multiple brands and operate in dozens of countries. One specific…

Shenan Reed
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Shenan Reed

How InfoTrust’s Cookieless Tracking Feature Unearthed Key Traffic Insights for One of the World’s Largest CPG Organizations
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How InfoTrust’s Cookieless Tracking Feature Unearthed Key Traffic Insights for One of the World’s Largest CPG Organizations

In a world where consumers are increasingly privacy-conscious, it is imperative to understand how to track users without cookies. Our client—like most businesses who…

Mahy
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Mahy

Webinar: Privacy-Centric Data Collection: Google Consent Mode
Webinar | Jun 24, 2021 10:00am

Webinar: Privacy-Centric Data Collection: Google Consent Mode

The introduction of GDPR and other data privacy regulations has helped to improve privacy for online users. At the same time, marketers face difficulty…

Women in Analytics Spotlight Webinar Series: Laurie Kyser of Google
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Women in Analytics Spotlight Webinar Series: Laurie Kyser of Google

Our team works with amazing women in analytics daily and is thrilled to be able to highlight them and their contributions in a larger…

Playing in the Privacy Sandbox
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Playing in the Privacy Sandbox

Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the…

Webinar: Data Analytics Engineering Office Hours
Webinar | Apr 29, 2021 1:00pm

Webinar: Data Analytics Engineering Office Hours

Our team is thrilled to continue with monthly analytics engineering office hours. Office hours are a perfect opportunity to ask specific analytics engineering questions….

What the History of Privacy Regulations Reveals about Where We’re Headed
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What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

What the Automotive Industry can Learn from CPG Companies
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What the Automotive Industry can Learn from CPG Companies

Diapers, coffee, and frozen pizza are probably not the topics being discussed in the board rooms at the big car makers in 2021.  But…

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