Activation Audit Reveals 58% Improvement Opportunity for Global CPG Company
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Activation Audit Reveals 58% Improvement Opportunity for Global CPG Company

A global CPG company specializing in food products sought to understand its activation health within the Google Marketing ecosystem as it leveraged Google Analytics…

Top CPG Industry Trends to Look Out for in 2025
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Top CPG Industry Trends to Look Out for in 2025

Did you recently discover a newly launched CPG product via your smartphone or while walking past a store window? Chances are the former—and this…

4-minute read
From Robust to Resilient: How InfoTrust and Tinuiti Preserved a Global E-Commerce Marketplace’s First-Party Audience Strategy with Google Analytics
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From Robust to Resilient: How InfoTrust and Tinuiti Preserved a Global E-Commerce Marketplace’s First-Party Audience Strategy with Google Analytics

With the depreciation of third-party cookies looming, having a durable strategy for reaching target audiences via first-party data is crucial for InfoTrust’s global e-commerce…

Deploying Digital Analytics Changes at Scale for CPG and Multi-Brand Organizations
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Deploying Digital Analytics Changes at Scale for CPG and Multi-Brand Organizations

The digital analytics industry is going through seismic shifts, and it is important for CPG organizations to stay abreast of the changes and stay…

5-minute read
Navigating Analytics Evolution: GA4 vs. GUA Attribution Demystified
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Navigating Analytics Evolution: GA4 vs. GUA Attribution Demystified

Fill out the form to download a copy of the slides! Tune into this insightful webinar on navigating the ever-evolving landscape of analytics. In…

Time’s Ticking: Select Universal Analytics Features Are Gone Before July 1
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Time’s Ticking: Select Universal Analytics Features Are Gone Before July 1

https://youtu.be/L_Y6EpMRMi8Fill out the form to download a copy of the slides! In this edition of a monthly webinar series, we dive into the world of…

Global CPG Powerhouse Experiences Benefits of Migration to Google Tag Manager and Rollout of Google Analytics 4
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Global CPG Powerhouse Experiences Benefits of Migration to Google Tag Manager and Rollout of Google Analytics 4

A Fortune 500, multinational, global manufacturer of consumer packaged goods had a critical business need to migrate from Tealium to Google Tag Manager (GTM)…

6 Analytics and Data Privacy Trends for CPG Marketers to Watch in 2024
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6 Analytics and Data Privacy Trends for CPG Marketers to Watch in 2024

Fill out the form to download a copy of the slides! Are you prepared for the next wave of Consumer Packaged Goods (CPG) analytics…

Migrating Your Looker Studio Dashboards from Universal Analytics to GA4
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Migrating Your Looker Studio Dashboards from Universal Analytics to GA4

Fill out the form to download a copy of the slides! Have you been using Looker Studio to distill Universal Analytics data for your…

Future-Proofing Your Brand: Embracing the CPG Trends of 2024
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Future-Proofing Your Brand: Embracing the CPG Trends of 2024

In our omnipresent digital era, where varied online interactions across platforms shape consumer behavior, Consumer Packaged Goods (CPG) companies are increasingly recognizing the importance…

5-minute read
Get More from Less: 5 Ways to Maximize Value from First-Party Data
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Get More from Less: 5 Ways to Maximize Value from First-Party Data

https://youtu.be/Df0SDyoXHGQ Fill out the form to download a copy of the slides! By the end of 2024, 8 States in the US will have…

The Value of Web Experimentation in GA4 with Optimizely
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The Value of Web Experimentation in GA4 with Optimizely

“The Value of Web Experimentation in GA4 with Optimizely” is your gateway to understanding the power of Optimizely as the ultimate digital testing tool….

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