[Webinar] Pillars of Data Governance: Data Collection Architecture
Webinar | Jul 22, 2020 3:00pm

[Webinar] Pillars of Data Governance: Data Collection Architecture

Data governance: The practice of collecting complete and compliant data assets to drive business activities in the most efficient way possible. Here at InfoTrust…

Leveraging the Rise of ROPO Shoppers
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Leveraging the Rise of ROPO Shoppers

In this age of the hyperconnected customer, information search and convenience are the ultimate currencies. Customers today are actively seeking ways to gain more…

[Webinar] People, Process, and Platforms: Understanding the How of Tag Governance
Webinar | Jul 15, 2020 10:00am

[Webinar] People, Process, and Platforms: Understanding the How of Tag Governance

Ensuring the data and technology architecture on all of your digital properties is collecting all necessary data, in a compliant manner, and not inhibiting…

First-Party Tag-Based and Custom Audience Creation in Display and Video 360 (DV360)
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First-Party Tag-Based and Custom Audience Creation in Display and Video 360 (DV360)

Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform…

168% Increase in ROAS for Global Beauty Leader Using Customer Lifetime Value
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168% Increase in ROAS for Global Beauty Leader Using Customer Lifetime Value

  A global leader in skincare came to InfoTrust with the need of increasing ROI across advertising platforms. The InfoTrust team helped to identify…

Four Things You Can Automate Using the Google Tag Manager API
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Four Things You Can Automate Using the Google Tag Manager API

If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…

No, Safari Will Not Block First-Party Analytics Tracking
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No, Safari Will Not Block First-Party Analytics Tracking

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…

How to Improve Efficiency with Customized Web Apps
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How to Improve Efficiency with Customized Web Apps

Think about some of your most time-consuming tasks that are performed by many employees in your business. Wouldn’t it be great if you can…

Getting Started with App + Web Reporting
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Getting Started with App + Web Reporting

It is nearly impossible to capture insights from your customer’s behavior if one person’s journey is split across the devices they have. It’s similarly…

Using Google Analytics To Understand The CPG Consumer
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Using Google Analytics To Understand The CPG Consumer

Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…

[Webinar] Crawl, Walk, Run: Maturing Your Tag Governance Program and Book Preview
Webinar | Jun 30, 2020 2:30pm

[Webinar] Crawl, Walk, Run: Maturing Your Tag Governance Program and Book Preview

This month, InfoTrust CMO Michael Loban and CEO Alex Yastrebenetsky will publish their first-ever book on analytics, digital transformation, customer data governance, and more….

How To Make Your Media Dollars Work Harder in 2020
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How To Make Your Media Dollars Work Harder in 2020

Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…

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