Fill out the form to download the slides! ‘Let’s take a step back. What exactly is a cookie? Why should you care about the changing…
Fill out the form to download! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend, many business…
Marketers and analytics professionals—you work tirelessly to maximize ad spend, grow your sales/lead funnel, and ultimately ad value to your business. While you probably…
As we’ve seen over the last few weeks, when a major crisis occurs, it can have a significant negative impact on many industries. For…
I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…
Global CPG and FMCG organizations deal with a host of challenges daily as they work to serve value-conscious consumers with fast-changing needs while also…
Analytics platforms hold a variety of data; understanding and dissecting that data, however, can be a challenge. By following this reporting framework guide, you…
Fill out the form to download a copy of the slides! Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers…
https://youtu.be/P_mXvHJu34A Fill out the form to download a copy of the slides! How exactly do you create a winning A/B testing strategy with Google Optimize?…
https://youtu.be/E6N69toW7FY Fill out the form to download the slides! Google Cloud, BigQuery, and Google Marketing Platform. These buzzwords in the marketing and analytics fields…
Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers to track the browsing history and behavior of consumers, and have…
https://youtu.be/oZ_t2hd9Zww Fill out the form to download a copy of the slides! For 18 months, the build-up to the California Consumer Privacy Act effective…
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