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A global CPG company specializing in food products sought to understand its activation health within the Google Marketing ecosystem as it leveraged Google Analytics…
Did you recently discover a newly launched CPG product via your smartphone or while walking past a store window? Chances are the former—and this…
With the depreciation of third-party cookies looming, having a durable strategy for reaching target audiences via first-party data is crucial for InfoTrust’s global e-commerce…
The digital analytics industry is going through seismic shifts, and it is important for CPG organizations to stay abreast of the changes and stay…
Fill out the form to download a copy of the slides! Tune into this insightful webinar on navigating the ever-evolving landscape of analytics. In…
https://youtu.be/L_Y6EpMRMi8Fill out the form to download a copy of the slides! In this edition of a monthly webinar series, we dive into the world of…
A Fortune 500, multinational, global manufacturer of consumer packaged goods had a critical business need to migrate from Tealium to Google Tag Manager (GTM)…
Fill out the form to download a copy of the slides! Are you prepared for the next wave of Consumer Packaged Goods (CPG) analytics…
Fill out the form to download a copy of the slides! Have you been using Looker Studio to distill Universal Analytics data for your…
In our omnipresent digital era, where varied online interactions across platforms shape consumer behavior, Consumer Packaged Goods (CPG) companies are increasingly recognizing the importance…
https://youtu.be/Df0SDyoXHGQ Fill out the form to download a copy of the slides! By the end of 2024, 8 States in the US will have…
“The Value of Web Experimentation in GA4 with Optimizely” is your gateway to understanding the power of Optimizely as the ultimate digital testing tool….
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