What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…
At InfoTrust, we strive daily to be the best place to work. Our dedication to the company’s core values—as well as our family-oriented culture—push…
Our team is excited to host a monthly office hour around analytics engineering. We hope you will bring your questions and join us to…
Fill out the form to download a copy of the slides! What is the value of integrating CRM user data into Google Analytics and…
You’ve heard about cookie restrictions which have spurred regulations like ePrivacy in EUR, and other regulations around customer data usage and consent such as…
The “New Normal.” The “Coronavirus Era.” The pandemic. Whatever you want to call the past seven months, there’s no doubt they’ve been tough for…
![[Webinar] Attribution in Google Analytics 360: Analytical Training](https://infotrust.com/wp-content/uploads/2020/08/Webinar-featured-images-48-1024x576.png)
What is attribution in Google Analytics 360? In a nutshell, attribution is the assigning of credit for a session data to an external initiative…
Our team is excited to host its’ second analytics engineering office hours. We hope you will join us to discuss hot topics on the…
This holiday season will be a special one. Some big box stores have already announced they won’t be opening for Black Friday, and consumer…
Heard the news? InfoTrust has been ranked No. 2573 on the 2020 Inc. 5000 list with 3-year revenue growth of 160%. BLUE ASH, OH…
![[Webinar] Attribution in Google Analytics 360: Technical Training](https://infotrust.com/wp-content/uploads/2020/08/Webinar-featured-images-44-1024x576.png)
What is attribution in Google Analytics 360? In a nutshell, attribution is the assigning of credit for a session data to an external initiative…
Who is this for? Key digital analytics and marketing stakeholders at consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) organizations; this virtual event…
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