Mobile App Analytics 101 – Latest Trends and Platforms
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Mobile App Analytics 101 – Latest Trends and Platforms

Fill out the form to download the slides! This webinar will provide a high-level overview of app analytics and will focus on formulating the…

How to Know If Your Organization is Ready for Google Analytics 360
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How to Know If Your Organization is Ready for Google Analytics 360

Fill out the form to download the slides! In this webinar, InfoTrust’s Andy Gibson outlines how to determine if purchasing Google Analytics 360 is…

Google Analytics 360 Partner Checklist
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Google Analytics 360 Partner Checklist

Have you read our blog post, Are You Getting the Most Out of Your Google Analytics 360 Partner?  It’s important to take inventory of…

Tag Governance Playbook for 2020
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Tag Governance Playbook for 2020

Customer data is one of the most valuable assets in today’s business world and is a foundational component of corporate marketing. Ensuring accurate, consistent,…

How ITP and Other Browser Cookie-Expiration Changes Affect Your eCommerce Measurement
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How ITP and Other Browser Cookie-Expiration Changes Affect Your eCommerce Measurement

Fill out the form to download a copy of the slides!  What is ITP and why does it matter? And what do I need…

Understanding Your Customer Journey with Google Analytics 360
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Understanding Your Customer Journey with Google Analytics 360

Fill out the form to download the slides!  The wealth of data within Google Analytics’ stock reports can be interesting but can ultimately lead…

Google Cloud for Marketers: Create a Single View for Media Effectiveness
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Google Cloud for Marketers: Create a Single View for Media Effectiveness

Fill out the form to download the slides!  Learn how Google Cloud can be used by marketers, to create a single view of your…

Getting Started with Google Optimize: A/B Testing and Personalization
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Getting Started with Google Optimize: A/B Testing and Personalization

Fill out the form to download a copy of the slides! Are you interested in getting started with or learning about Google Optimize? This…

The Value of Integrating Your Analytics Platform with Your CRM (with a Focus on Google Analytics 360 and Salesforce)
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The Value of Integrating Your Analytics Platform with Your CRM (with a Focus on Google Analytics 360 and Salesforce)

Fill out the form to grab a copy of the slides!  In this webinar, learn the value and process for integrating your analytics platform…

Hey, Media Buyers — Tag Governance Is Coming For You
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Hey, Media Buyers — Tag Governance Is Coming For You

In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…

6-minute read
Google Cloud for Marketers: An Overview with Case Studies
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Google Cloud for Marketers: An Overview with Case Studies

Fill out the form to download the slides! The marketer’s role is evolving from traditional campaign execution to relevant, real-time engagement. Where data capture…

How to Build a Winning Attribution Model for Non-eCommerce Brands
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How to Build a Winning Attribution Model for Non-eCommerce Brands

As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…

14-minute read

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