How Changing Browser Cookie Policies Affect Your Digital Marketing
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How Changing Browser Cookie Policies Affect Your Digital Marketing

Fill out the form to download the slides! ‘Let’s take a step back. What exactly is a cookie? Why should you care about the changing…

Doing More With Less: When Times Call for Cutting Digital Budgets
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Doing More With Less: When Times Call for Cutting Digital Budgets

Fill out the form to download! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend, many business…

Webinar: How Google Marketing Platform Partners Can Help Your Business
Webinar | Apr 23, 2020 1:00pm

Webinar: How Google Marketing Platform Partners Can Help Your Business

Marketers and analytics professionals—you work tirelessly to maximize ad spend, grow your sales/lead funnel, and ultimately ad value to your business. While you probably…

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis
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5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…

Working Remote? Beware of Data Visualization Risks
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Working Remote? Beware of Data Visualization Risks

I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…

Organizational Analytics Reporting Framework
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Organizational Analytics Reporting Framework

Analytics platforms hold a variety of data; understanding and dissecting that data, however, can be a challenge. By following this reporting framework guide, you…

How Google’s New Approach to Cookies Affects Your Marketing Strategy
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How Google’s New Approach to Cookies Affects Your Marketing Strategy

Fill out the form to download a copy of the slides! Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers…

3 Digital Analytics Trends for Retailers to Watch in 2020
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3 Digital Analytics Trends for Retailers to Watch in 2020

“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…

Creating a Winning A/B Testing Strategy with Google Optimize
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Creating a Winning A/B Testing Strategy with Google Optimize

https://youtu.be/P_mXvHJu34A Fill out the form to download a copy of the slides! How exactly do you create a winning A/B testing strategy with Google Optimize?…

2 Ways Your Marketing Team Should Be Utilizing Google Cloud
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2 Ways Your Marketing Team Should Be Utilizing Google Cloud

https://youtu.be/E6N69toW7FY Fill out the form to download the slides! Google Cloud, BigQuery, and Google Marketing Platform. These buzzwords in the marketing and analytics fields…

Webinar: How Google’s New Approach to Cookies Affects Your Marketing Strategy
Webinar | Feb 20, 2020 3:00pm

Webinar: How Google’s New Approach to Cookies Affects Your Marketing Strategy

Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers to track the browsing history and behavior of consumers, and have…

CCPA Is in Effect –  Now What?
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CCPA Is in Effect – Now What?

https://youtu.be/oZ_t2hd9Zww Fill out the form to download a copy of the slides! For 18 months, the build-up to the California Consumer Privacy Act effective…

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