Global Retailer Implements Consent Mode on Global Sites and Sees 30% Observable Traffic Increase on Sites with Advanced Mode
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Global Retailer Implements Consent Mode on Global Sites and Sees 30% Observable Traffic Increase on Sites with Advanced Mode

A multinational consumer product-goods corporation experienced gaps in observability for behavioral data across its websites. This gap results in only a portion of user…

Navigating Analytics Evolution: GA4 vs. GUA Attribution Demystified
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Navigating Analytics Evolution: GA4 vs. GUA Attribution Demystified

Fill out the form to download a copy of the slides! Tune into this insightful webinar on navigating the ever-evolving landscape of analytics. In…

Time’s Ticking: Select Universal Analytics Features Are Gone Before July 1
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Time’s Ticking: Select Universal Analytics Features Are Gone Before July 1

https://youtu.be/L_Y6EpMRMi8Fill out the form to download a copy of the slides! In this edition of a monthly webinar series, we dive into the world of…

Migrating Your Looker Studio Dashboards from Universal Analytics to GA4
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Migrating Your Looker Studio Dashboards from Universal Analytics to GA4

Fill out the form to download a copy of the slides! Have you been using Looker Studio to distill Universal Analytics data for your…

3 Trends in Retail and eCommerce to Embrace in 2024
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3 Trends in Retail and eCommerce to Embrace in 2024

From the late 1880s to early 1990s, maybe you’ve heard there was a little thing called the Sears, Roebuck Catalog. And by “little”, we’re…

7-minute read
Get More from Less: 5 Ways to Maximize Value from First-Party Data
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Get More from Less: 5 Ways to Maximize Value from First-Party Data

https://youtu.be/Df0SDyoXHGQ Fill out the form to download a copy of the slides! By the end of 2024, 8 States in the US will have…

The Value of Web Experimentation in GA4 with Optimizely
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The Value of Web Experimentation in GA4 with Optimizely

“The Value of Web Experimentation in GA4 with Optimizely” is your gateway to understanding the power of Optimizely as the ultimate digital testing tool….

Retail Media in 2023
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Retail Media in 2023

Numerous leading retailers offer advertising solutions on their e-commerce properties. Amazon Ads kickstarted things and have since been joined by retailer offerings from Best…

Preparing for a New Privacy-Centric Data Reality in the Travel Industry in 2023 and Beyond
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Preparing for a New Privacy-Centric Data Reality in the Travel Industry in 2023 and Beyond

Introduction The travel industry is facing a number of challenges around user privacy as it adapts to the expansion of privacy legislation. At the…

5-minute read
3 Tracking Features Retailers Are Implementing and Asking For
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3 Tracking Features Retailers Are Implementing and Asking For

E-commerce websites are constantly evolving to keep up with changing consumer preferences and technology advancements. As a result, we are seeing an increasing number…

4-minute read
Intro to Retail Media Networks: What You Need to Know
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Intro to Retail Media Networks: What You Need to Know

What is Retail Media? Retail media is advertising to consumers at or near their point of purchase, or point of choice between competing brands…

5-minute read
Office Supply Retail Giant Makes Data-Driven Decisions Faster Than Ever Thanks to Visualization Metrics of Google Cloud and Looker Studio
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Office Supply Retail Giant Makes Data-Driven Decisions Faster Than Ever Thanks to Visualization Metrics of Google Cloud and Looker Studio

InfoTrust’s client is an American retail company that offers products and services designed to support working and learning. The client was looking to offer…

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