Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…
The world-changing events of 2020 impacted nearly every industry, with retail and eCommerce seeing dramatic shifts in consumer behavior. While the COVID-19 pandemic is…
Google Analytics 4 (formerly App + Web properties) is the newest iteration of Google’s popular web analytics service, billed by many as the “future…
If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…
Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction…
I was born and raised in the Philippines, and as a child, my parents taught me the importance of charitable works. I distinctly remember…
[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…
It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…
The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…
Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…
InfoTrust is excited to announce its new webinars series spotlighting women in the marketing analytics industry. Our team works with amazing women in analytics…
It’s not uncommon to look through the list of Google Data Studio chart options and wonder “How would I even use that?” Which translates…
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