In the world of data and analytics, privacy is the future. In this discussion, Tag Inspector Product Manager Lucas Long and InfoTrust engineer extraordinaire…
In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…
“Will I lose my data by migrating from Universal Analytics to Google Analytics 4?” Spoiler alert: the simple answer is no. Since Google’s…
You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…
At InfoTrust, we place the utmost importance on our client partnerships. At every level of our organization, we consistently try to find new ways…
Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…
Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the…
Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…
Last quarter, we published the first “Ultimate Guide to Compliant Tracking for Google Universal Analytics.” However, Google soon announced the roll-out of Google Analytics…
Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…
Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…
The world-changing events of 2020 impacted nearly every industry, with retail and eCommerce seeing dramatic shifts in consumer behavior. While the COVID-19 pandemic is…
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