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1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously
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1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously

Fill out the form to download a copy of the slides! In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse…

Prepare Your Analytics for a Prosperous Holiday Season
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Prepare Your Analytics for a Prosperous Holiday Season

Fill out the form on the right to download a copy of the slides! For retailers, the holiday season is make-or-break. This time of…

What You Need to Know about Google Analytics 4 360/Enterprise Pricing
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What You Need to Know about Google Analytics 4 360/Enterprise Pricing

Fill out the form on the right to download a copy of the slides! Disclaimer: Google Analytics 4 (GA4) is still a free product…

Webinar: 1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously
Webinar | Sep 14, 2022 12:00pm

Webinar: 1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously

In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer due to a violation of consumer privacy rights…

Webinar: What’s New with the Google Analytics 4 User Interface
Webinar | Sep 29, 2022 11:00am

Webinar: What’s New with the Google Analytics 4 User Interface

Navigating through Google Analytics 4 (GA4) is much easier, thanks to the highly customizable interface. In this webinar, we will walk you through reporting…

U.S. Privacy Enforcement Heats Up: 1.2 Million Reasons to Respect Privacy Rights
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U.S. Privacy Enforcement Heats Up: 1.2 Million Reasons to Respect Privacy Rights

On Aug. 24, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer (Sephora) due to a violation of consumer…

7-minute read
Beauty Retailer Activates Durable First-Party Data Strategy Using Customer Lifetime Value Modeling
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Beauty Retailer Activates Durable First-Party Data Strategy Using Customer Lifetime Value Modeling

InfoTrust’s client is a global leader in skin care, make-up and fragrance products. The company’s products are sold in high-end retail stores globally, providing…

Durable Regression-Based Attribution Model Helps Fortune 500 Retailer Adapt to Industry-Wide Privacy Changes
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Durable Regression-Based Attribution Model Helps Fortune 500 Retailer Adapt to Industry-Wide Privacy Changes

With the recent changes in privacy regulations, web browsers, and consumer expectations, multi-touch attribution models based on cookies will not be as feasible or…

InfoTrust + Google Durability Summit 2022
In-Person | Jun 21, 2022 11:00am

InfoTrust + Google Durability Summit 2022

Hold on to your hats, folks. It’s happening! Join InfoTrust and Google for an in-person Durability Summit on June 21, 2022, in New York City. This…

A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy
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A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy

Fill out the form on the right to download a copy of the slides! The marketing landscape is ever-changing. For industry professionals, it is…

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know
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Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

In March, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime…

Fortune 500 Industrial Supply Company Improves Measurement and Optimizes ROAS with Automated Google Cloud Platform Solution
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Fortune 500 Industrial Supply Company Improves Measurement and Optimizes ROAS with Automated Google Cloud Platform Solution

Because many of their sales occur in retail stores, this Fortune 500 industrial supply company was eager to measure the impact of their digital…

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