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Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)
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Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…

4 Retail Digital Analytics Trends to Follow in 2021
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4 Retail Digital Analytics Trends to Follow in 2021

The world-changing events of 2020 impacted nearly every industry, with retail and eCommerce seeing dramatic shifts in consumer behavior. While the COVID-19 pandemic is…

Introduction to Google Analytics 4
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Introduction to Google Analytics 4

Google Analytics 4 (formerly App + Web properties) is the newest iteration of Google’s popular web analytics service, billed by many as the “future…

5 Google Optimize Tests to Personalize and Target Regional and Cultural Differences
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5 Google Optimize Tests to Personalize and Target Regional and Cultural Differences

If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…

5 Retail Remarketing Audiences for your Holiday Campaigns
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5 Retail Remarketing Audiences for your Holiday Campaigns

Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction…

How to Make an Impact at a Distance: Our Philippines Success Stories
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How to Make an Impact at a Distance: Our Philippines Success Stories

I was born and raised in the Philippines, and as a child, my parents taught me the importance of charitable works. I distinctly remember…

How to Measure the Long-Term Value of Holiday Campaigns
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How to Measure the Long-Term Value of Holiday Campaigns

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…

5 Reasons Why Direct-to-Consumer Organizations Need Google Analytics 360
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5 Reasons Why Direct-to-Consumer Organizations Need Google Analytics 360

It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…

Introduction to Ads Data Hub
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Introduction to Ads Data Hub

The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…

Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall
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Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall

Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…

Women in Analytics Spotlight Webinar Series: Mariam Giorgadze of Jackson Hewitt
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Women in Analytics Spotlight Webinar Series: Mariam Giorgadze of Jackson Hewitt

InfoTrust is excited to announce its new webinars series spotlighting women in the marketing analytics industry. Our team works with amazing women in analytics…

Bullet Charts for Conversion Funnels in Google Data Studio
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Bullet Charts for Conversion Funnels in Google Data Studio

It’s not uncommon to look through the list of Google Data Studio chart options and wonder “How would I even use that?” Which translates…

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