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InfoTrust + Google Durability Summit 2022
In-Person | Jun 21, 2022 11:00am

InfoTrust + Google Durability Summit 2022

Hold on to your hats, folks. It’s happening! Join InfoTrust and Google for an in-person Durability Summit on June 21, 2022, in New York City. This…

A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy
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A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy

Fill out the form on the right to download a copy of the slides! The marketing landscape is ever-changing. For industry professionals, it is…

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know
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Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

In March, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime…

Fortune 500 Industrial Supply Company Improves Measurement and Optimizes ROAS with Automated Google Cloud Platform Solution
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Fortune 500 Industrial Supply Company Improves Measurement and Optimizes ROAS with Automated Google Cloud Platform Solution

Because many of their sales occur in retail stores, this Fortune 500 industrial supply company was eager to measure the impact of their digital…

Technical Gear Distributor Ecentria Improves Data Accuracy Thanks to Server-Side Tagging
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Technical Gear Distributor Ecentria Improves Data Accuracy Thanks to Server-Side Tagging

In order to limit data loss and increase the confidence of power users and data scientists who utilize data across the organization, Ecentria sought…

Don’t Just Measure Data … Understand Your Consumers: Top Things to Know from InfoTrust + Google’s Virtual Retail Summit
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Don’t Just Measure Data … Understand Your Consumers: Top Things to Know from InfoTrust + Google’s Virtual Retail Summit

Retail marketers and analytics professionals across the globe face a unique set of daily challenges. As a leader in the retail/eCommerce space (with partnerships…

5 Key Benefits of Google Analytics 4 for Retailers (and How It Compares to Universal Analytics)
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5 Key Benefits of Google Analytics 4 for Retailers (and How It Compares to Universal Analytics)

As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…

2022 Analytics Trends to Watch: Personalized Experiences in Data for Retail/eCommerce Industry
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2022 Analytics Trends to Watch: Personalized Experiences in Data for Retail/eCommerce Industry

As 2021 winds down and the pandemic continues to affect shoppers, retail/eCommerce brands continue to innovate to create best practices. Online shopping is bigger…

Retail Digital Analytics Virtual Summit 2022
Virtual

Retail Digital Analytics Virtual Summit 2022

Who is this for? Key digital analytics and marketing stakeholders at retail and eCommerce organizations. What will I learn? This fully-virtual summit will bring…

Global Luxury Beauty Retailer Sees ROAS Increase by 1.75 Using Propensity Model
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Global Luxury Beauty Retailer Sees ROAS Increase by 1.75 Using Propensity Model

With a need to drive higher ROAS across their advertising platforms, this global luxury beauty retail client was seeking improvement in their audience strategy…

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Mike

297% Increase in Conversions for Global Leader in Baby Care Products Using A Predictive Modeling Customer Retention Strategy
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297% Increase in Conversions for Global Leader in Baby Care Products Using A Predictive Modeling Customer Retention Strategy

InfoTrust partnered with a global leader in baby care and toddler care items. The client wanted to drive long-term relationships with their customer base…

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