Cookies & Consent: What Recent Guidance & Updates Mean for YOUR Organization
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Cookies & Consent: What Recent Guidance & Updates Mean for YOUR Organization

Fill out the form to download a copy of the slides! ePrivacy Directives (or “cookie laws”) set the rules for how to place and…

Building a Sustainable Experimentation Strategy with Melanie Bowles
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Building a Sustainable Experimentation Strategy with Melanie Bowles

Optimization and Insights Specialist Melanie Bowles shares her expertise at the Conversions Summit at Google 2019.  Here’s a sneak peak into what she had…

Webinar: Why You Should be Deploying App + Web Side-by-Side with Google Analytics
Webinar | Dec 10, 2019 2:00pm

Webinar: Why You Should be Deploying App + Web Side-by-Side with Google Analytics

Your target audience expects to interact with your business when and how they like, such as browsing your brand’s website to research a product…

Khushboo Adwani
5 Last-Minute Black Friday Analytics Tips for Online Retailers
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5 Last-Minute Black Friday Analytics Tips for Online Retailers

https://www.youtube.com/watch?v=ym4i5MhSE1M&feature=youtu.be Fill out the form to download a copy of the slides! Crunch time for marketing analytics and advertising professionals in the retail world…

Google Analytics vs. Analytics 360: Key Differences Marketers Must Understand Before Upgrading
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Google Analytics vs. Analytics 360: Key Differences Marketers Must Understand Before Upgrading

https://www.youtube.com/watch?v=JwMXdyj6NSM Fill out the form to download a copy of the slides! A foundational tool in the arsenal of most marketing teams is, naturally,…

Key Differences Between Google Analytics 360 and Adobe Analytics
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Key Differences Between Google Analytics 360 and Adobe Analytics

https://www.youtube.com/watch?v=Eh1I3qkrdX4&feature=youtu.be Fill out the form to download the slides! Google Analytics 360 and Adobe Analytics currently stand as the most popular enterprise analytics platforms…

Get to Know All Products Available in the Google Marketing Platform
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Get to Know All Products Available in the Google Marketing Platform

Fill out the form to download the slides! The Google Marketing Platform brings together advertising and analytics to help your enterprise make quality customer…

The Most Useful Google Analytics Reports and Dashboards for Black Friday
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The Most Useful Google Analytics Reports and Dashboards for Black Friday

With the holiday season rapidly approaching, Black Friday weekend is just around the corner. Recently, we asked if your digital analytics team is ready…

Quick Guide to the California Consumer Privacy Act (CCPA): What Companies In and Outside of California Need to Know
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Quick Guide to the California Consumer Privacy Act (CCPA): What Companies In and Outside of California Need to Know

January 2020 is nearly here, and with it, the effective date of the California Consumer Privacy Act (CCPA). You’ve likely heard of this new…

Get to Know All the Products in the Google Marketing Platform
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Get to Know All the Products in the Google Marketing Platform

While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…

In-Housing in Your Organization’s Future? Start with This Conversation
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In-Housing in Your Organization’s Future? Start with This Conversation

It’s time to have a real conversation about your company’s internal structure and capabilities. Are you being asked by management to make in-housing a…

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