Boosting Incremental Revenue: Global Leader in Luxury Skincare Optimizes Non-Brand Search Using Value-Based Bidding
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Boosting Incremental Revenue: Global Leader in Luxury Skincare Optimizes Non-Brand Search Using Value-Based Bidding

A global leader in skincare faced a challenge with Non-Brand Search, which is a highly profitable tactic but one of the most difficult to…

Preparing for 2025: Digital Analytics Trends in Retail and E-Commerce
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Preparing for 2025: Digital Analytics Trends in Retail and E-Commerce

“The marketing funnel is dead!”  “It’s time to embrace AI!” These are things digital marketers and e-commerce leaders are likely tired of hearing. While…

3-minute read
Boosting Quality Traffic While Lowering CPCs: Global Leader in Luxury Skincare Optimizes Non-Brand Search Using Value-Based Bidding
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Boosting Quality Traffic While Lowering CPCs: Global Leader in Luxury Skincare Optimizes Non-Brand Search Using Value-Based Bidding

A global leader in skin care, makeup, and fragrance products, boasting a portfolio of more than 20 brands faced a challenge with Non-Brand Search,…

Global Retailer Implements Consent Mode on Global Sites and Sees 30% Observable Traffic Increase on Sites with Advanced Mode
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Global Retailer Implements Consent Mode on Global Sites and Sees 30% Observable Traffic Increase on Sites with Advanced Mode

A multinational consumer product-goods corporation experienced gaps in observability for behavioral data across its websites. This gap results in only a portion of user…

Navigating Analytics Evolution: GA4 vs. GUA Attribution Demystified
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Navigating Analytics Evolution: GA4 vs. GUA Attribution Demystified

Fill out the form to download a copy of the slides! Tune into this insightful webinar on navigating the ever-evolving landscape of analytics. In…

Time’s Ticking: Select Universal Analytics Features Are Gone Before July 1
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Time’s Ticking: Select Universal Analytics Features Are Gone Before July 1

https://youtu.be/L_Y6EpMRMi8Fill out the form to download a copy of the slides! In this edition of a monthly webinar series, we dive into the world of…

Migrating Your Looker Studio Dashboards from Universal Analytics to GA4
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Migrating Your Looker Studio Dashboards from Universal Analytics to GA4

Fill out the form to download a copy of the slides! Have you been using Looker Studio to distill Universal Analytics data for your…

3 Trends in Retail and eCommerce to Embrace in 2024
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3 Trends in Retail and eCommerce to Embrace in 2024

From the late 1880s to early 1990s, maybe you’ve heard there was a little thing called the Sears, Roebuck Catalog. And by “little”, we’re…

7-minute read
Get More from Less: 5 Ways to Maximize Value from First-Party Data
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Get More from Less: 5 Ways to Maximize Value from First-Party Data

https://youtu.be/Df0SDyoXHGQ Fill out the form to download a copy of the slides! By the end of 2024, 8 States in the US will have…

The Value of Web Experimentation in GA4 with Optimizely
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The Value of Web Experimentation in GA4 with Optimizely

“The Value of Web Experimentation in GA4 with Optimizely” is your gateway to understanding the power of Optimizely as the ultimate digital testing tool….

Retail Media in 2023
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Retail Media in 2023

Numerous leading retailers offer advertising solutions on their e-commerce properties. Amazon Ads kickstarted things and have since been joined by retailer offerings from Best…

Preparing for a New Privacy-Centric Data Reality in the Travel Industry in 2023 and Beyond
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Preparing for a New Privacy-Centric Data Reality in the Travel Industry in 2023 and Beyond

Introduction The travel industry is facing a number of challenges around user privacy as it adapts to the expansion of privacy legislation. At the…

5-minute read

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