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Global Luxury Beauty Retailer Sees ROAS Increase by 1.75 Using Propensity Model
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Global Luxury Beauty Retailer Sees ROAS Increase by 1.75 Using Propensity Model

With a need to drive higher ROAS across their advertising platforms, this global luxury beauty retail client was seeking improvement in their audience strategy…

Mike
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Mike

297% Increase in Conversions for Global Leader in Baby Care Products Using A Predictive Modeling Customer Retention Strategy
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297% Increase in Conversions for Global Leader in Baby Care Products Using A Predictive Modeling Customer Retention Strategy

InfoTrust partnered with a global leader in baby care and toddler care items. The client wanted to drive long-term relationships with their customer base…

Webinar: Privacy-Centric Data Collection: Google Consent Mode
Webinar | Jun 24, 2021 10:00am

Webinar: Privacy-Centric Data Collection: Google Consent Mode

The introduction of GDPR and other data privacy regulations has helped to improve privacy for online users. At the same time, marketers face difficulty…

Why A Fortune 500 Office Retail Company Adopted Google Analytics 4 to Run Cost-Effective Advertising Campaigns
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Why A Fortune 500 Office Retail Company Adopted Google Analytics 4 to Run Cost-Effective Advertising Campaigns

InfoTrust worked with a Fortune 500 office retail company with more than 1,000 stores nationwide to transition their analytics setup to Google Analytics 4 (GA4)….

Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape
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Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape

Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…

Women in Analytics Spotlight Webinar Series: Laurie Kyser of Google
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Women in Analytics Spotlight Webinar Series: Laurie Kyser of Google

Our team works with amazing women in analytics daily and is thrilled to be able to highlight them and their contributions in a larger…

Playing in the Privacy Sandbox
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Playing in the Privacy Sandbox

Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the…

Webinar: Data Analytics Engineering Office Hours
Webinar | Apr 29, 2021 1:00pm

Webinar: Data Analytics Engineering Office Hours

Our team is thrilled to continue with monthly analytics engineering office hours. Office hours are a perfect opportunity to ask specific analytics engineering questions….

What the History of Privacy Regulations Reveals about Where We’re Headed
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What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

3 Practical Use Cases To Get You Started with Ads Data Hub
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3 Practical Use Cases To Get You Started with Ads Data Hub

You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…

Turning Clients into Raving Fans: A Net Promoter Score Update from InfoTrust
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Turning Clients into Raving Fans: A Net Promoter Score Update from InfoTrust

At InfoTrust, we place the utmost importance on our client partnerships. At every level of our organization, we consistently try to find new ways…

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