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Webinar: Preparing for the Privacy Focused Future: 1st Party Data Architecture
Webinar | Apr 27, 2021 12:30pm

Webinar: Preparing for the Privacy Focused Future: 1st Party Data Architecture

In the world of data and analytics, privacy is the future. In this discussion, Tag Inspector Product Manager Lucas Long and InfoTrust engineer extraordinaire…

What the History of Privacy Regulations Reveals about Where We’re Headed
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What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

Webinar: Will I Lose Data Moving from Universal Analytics to Google Analytics 4?
Webinar | Apr 07, 2021 12:00pm

Webinar: Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

  “Will I lose my data by migrating from Universal Analytics to Google Analytics 4?” Spoiler alert: the simple answer is no. Since Google’s…

3 Practical Use Cases To Get You Started with Ads Data Hub
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3 Practical Use Cases To Get You Started with Ads Data Hub

You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…

Turning Clients into Raving Fans: A Net Promoter Score Update from InfoTrust
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Turning Clients into Raving Fans: A Net Promoter Score Update from InfoTrust

At InfoTrust, we place the utmost importance on our client partnerships. At every level of our organization, we consistently try to find new ways…

2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side
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2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

Webinar: Playing in the Privacy Sandbox
Webinar | Mar 24, 2021 12:00pm

Webinar: Playing in the Privacy Sandbox

Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the…

3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side
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3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

The Ultimate Guide to Compliant Tracking: Google Analytics 4
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The Ultimate Guide to Compliant Tracking: Google Analytics 4

Last quarter, we published the first “Ultimate Guide to Compliant Tracking for Google Universal Analytics.” However, Google soon announced the roll-out of Google Analytics…

Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy
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Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)
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Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…

4 Retail Digital Analytics Trends to Follow in 2021
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4 Retail Digital Analytics Trends to Follow in 2021

The world-changing events of 2020 impacted nearly every industry, with retail and eCommerce seeing dramatic shifts in consumer behavior. While the COVID-19 pandemic is…

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