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What is ITP and why does it matter? And what do I need to know about other browser cookie-expiration changes? Intelligent Tracking Prevention (ITP)…
Fill out the form to download a copy of the slides! Are you interested in getting started with or learning about Google Optimize? This…
Join InfoTrust and Tag Inspector for a half-day, hands on Data Governance Workshop to prepare your web properties for CCPA, GDPR, and more on…
Join InfoTrust and Tag Inspector for a half-day, hands on Data Governance Workshop to prepare your web properties for CCPA, GDPR, and more on…
Join InfoTrust and Tag Inspector for a half-day, hands on Data Governance Workshop to prepare your web properties for CCPA, GDPR, and more on…
The wealth of data within Google Analytics’ stock reports can be interesting but can ultimately lead new users to the platform asking, “Why?” As…
Fill out the form to download the slides! In the marketing and advertising industry, new terms, phrases, and acronyms appear almost daily. One such…
Tag Governance – you’ve probably heard the term recently – but do you know what you need to do about it? For most, the…
In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
Are you interested in getting started with or learning about Google Optimize? This is the webinar for you! Google Optimize is an A/B testing…
https://www.youtube.com/watch?v=mGCdn-oFvuo&feature=youtu.be Fill out the form to download the slides! The marketer’s role is evolving from traditional campaign execution to relevant, real-time engagement. Where data…
Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…
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