Creating a Winning A/B Testing Strategy with Google Optimize
Webinar | Feb 13, 2020 1:00pm

Creating a Winning A/B Testing Strategy with Google Optimize

How exactly do you create a winning A/B testing strategy with Google Optimize? Google Optimize is an A/B testing and personalization platform that empowers…

How to A/B Test to Optimize the Data Collection Consent Experience for Users
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How to A/B Test to Optimize the Data Collection Consent Experience for Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

[Webinar] Google Analytics vs. Analytics 360: Key Differences Marketers Must Understand Before Upgrading
Webinar | Feb 05, 2020 1:00pm

[Webinar] Google Analytics vs. Analytics 360: Key Differences Marketers Must Understand Before Upgrading

A foundational tool in the arsenal of most marketing teams is, naturally, Google Analytics. From helping your organization to better understand its customers (i.e….

2 Ways Your Marketing Team Should Be Utilizing Google Cloud
Webinar | Jan 29, 2020 2:00pm

2 Ways Your Marketing Team Should Be Utilizing Google Cloud

Google Cloud, BigQuery, and Google Marketing Platform. These buzzwords in the marketing and analytics fields have likely found their way into your office recently,…

[Webinar] CCPA is in Effect — Now What?
Webinar | Jan 16, 2020 11:00am

[Webinar] CCPA is in Effect — Now What?

For 18 months, the build-up to the California Consumer Privacy Act effective date has forced many large organizations to re-evaluate their privacy policies and…

App + Web 101: An Intro to Google Analytics’ Newest Properties
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App + Web 101: An Intro to Google Analytics’ Newest Properties

In July 2019,  Google announced the launch of their App + Web properties. This new type of measurement uses the same data schema as Google Analytics…

Why You Should Deploy App + Web Side-by-Side with Google Analytics
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Why You Should Deploy App + Web Side-by-Side with Google Analytics

Fill out the form to download a copy of the slides! Your target audience expects to interact with your business when and how they…

Patrick Moffett
Customer Data Governance Self-Assessment Checklist
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Customer Data Governance Self-Assessment Checklist

Customer data is one of the most valuable business assets and a foundational component for corporate marketing. To ensure accurate, consistent, and regulatory-compliant data…

HD Supply White Cap Case Study: Optimizing the Marketing Funnel
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HD Supply White Cap Case Study: Optimizing the Marketing Funnel

HD Supply is an industrial distributor in North America, providing a broad range of products and value-added services to professional customers in maintenance, repair…

Cookies & Consent: What Recent Guidance & Updates Mean for YOUR Organization
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Cookies & Consent: What Recent Guidance & Updates Mean for YOUR Organization

Fill out the form to download a copy of the slides! ePrivacy Directives (or “cookie laws”) set the rules for how to place and…

Building a Sustainable Experimentation Strategy with Melanie Bowles
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Building a Sustainable Experimentation Strategy with Melanie Bowles

Optimization and Insights Specialist Melanie Bowles shares her expertise at the Conversions Summit at Google 2019.  Here’s a sneak peak into what she had…

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