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Webinar: Server-Side Tagging and Why to Start Now
Webinar | Jul 15, 2021 10:00am

Webinar: Server-Side Tagging and Why to Start Now

Google Tag Manager recently released Server-side tagging as a public beta feature. Unlike the previous client-based system, this new feature allows you to move…

Mike
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Mike

297% Increase in Conversions for Global Leader in Baby Care Products Using A Predictive Modeling Customer Retention Strategy
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297% Increase in Conversions for Global Leader in Baby Care Products Using A Predictive Modeling Customer Retention Strategy

InfoTrust partnered with a global leader in baby care and toddler care items. The client wanted to drive long-term relationships with their customer base…

Webinar: Privacy-Centric Data Collection: Google Consent Mode
Webinar | Jun 24, 2021 10:00am

Webinar: Privacy-Centric Data Collection: Google Consent Mode

The introduction of GDPR and other data privacy regulations has helped to improve privacy for online users. At the same time, marketers face difficulty…

Why A Fortune 500 Office Retail Company Adopted Google Analytics 4 to Run Cost-Effective Advertising Campaigns
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Why A Fortune 500 Office Retail Company Adopted Google Analytics 4 to Run Cost-Effective Advertising Campaigns

InfoTrust worked with a Fortune 500 office retail company with more than 1,000 stores nationwide to transition their analytics setup to Google Analytics 4 (GA4)….

Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape
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Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape

Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…

Webinar: Ways Enterprises Use Google Cloud for Marketing in 2021
Webinar | May 18, 2021 1:00pm

Webinar: Ways Enterprises Use Google Cloud for Marketing in 2021

At InfoTrust, we have the unique opportunity to work with marketers from some of the largest organizations in the world. Marketing and analytics are…

Women in Analytics Spotlight Series: Sharon Flynn of InfoTrust
Webinar | May 13, 2021 1:30pm

Women in Analytics Spotlight Series: Sharon Flynn of InfoTrust

Our team works with amazing women in analytics daily and is thrilled to be able to highlight them and their contributions in a larger…

Women in Analytics Spotlight Webinar Series: Laurie Kyser of Google
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Women in Analytics Spotlight Webinar Series: Laurie Kyser of Google

Our team works with amazing women in analytics daily and is thrilled to be able to highlight them and their contributions in a larger…

Playing in the Privacy Sandbox
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Playing in the Privacy Sandbox

Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the…

Webinar: Data Analytics Engineering Office Hours
Webinar | Apr 29, 2021 1:00pm

Webinar: Data Analytics Engineering Office Hours

Our team is thrilled to continue with monthly analytics engineering office hours. Office hours are a perfect opportunity to ask specific analytics engineering questions….

What the History of Privacy Regulations Reveals about Where We’re Headed
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What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

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