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The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…
Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…
InfoTrust is excited to announce its new webinars series spotlighting women in the marketing analytics industry. Our team works with amazing women in analytics…
It’s not uncommon to look through the list of Google Data Studio chart options and wonder “How would I even use that?” Which translates…
When Michael Loban isn’t motivating organizations to undertake digital transformation, he can be found passing on the power of digital analytics to the next…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
Fill out the form to download the slides! What is attribution in Google Analytics 360? In a nutshell, attribution is the assigning of credit…
Fill out the form to download a copy of the slides! What is attribution in Google Analytics 360? In a nutshell, attribution is the…
The wait is over! InfoTrust’s book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform is officially available! Crawl, Walk, Run is your practical…
We are in the last few days of summer, which for retailers means that the holidays are right around the corner. In this unprecedented…
At InfoTrust, we strive daily to be the best place to work. Our dedication to the company’s core values—as well as our family-oriented culture—push…
Fill out the form to download a copy of the slides! What is the value of integrating CRM user data into Google Analytics and…
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