Last quarter, we published the first “Ultimate Guide to Compliant Tracking for Google Universal Analytics.” However, Google soon announced the roll-out of Google Analytics…
Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…
Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…
The world-changing events of 2020 impacted nearly every industry, with retail and eCommerce seeing dramatic shifts in consumer behavior. While the COVID-19 pandemic is…
Google Analytics 4 (formerly App + Web properties) is the newest iteration of Google’s popular web analytics service, billed by many as the “future…
If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…
Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction…
I was born and raised in the Philippines, and as a child, my parents taught me the importance of charitable works. I distinctly remember…
[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…
It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…
The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…
Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…
© InfoTrust LLC. All Rights Reserved.
Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.
Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.
Leave a review and let us know how we’re doing. Only actual clients, please.