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Recently, our engineering team completed a migration of our proprietary tag auditing and management platform from Python 2 to Python 3. This upgrade brings…
In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…
Data Governance Data governance covers much more than technology and tag auditing. It is a system of tools and processes for establishing end-to-end ownership…
Table of Contents The Planning Phase Understand All the Attributes Build Your Implementation Specs The Implementation Phase Implement All Analytics Across All Platforms at…
In this free webinar, we discussed: Fill out the form to download the slides from our webinar “10 Steps to Selecting a Tag Management…
We had a chance to speak with Areef Ahamad, Senior Manager of Analytics at Luxottica Retail. Areef is an analytics manager with hands-on experience…
Being a Google Analytics Certified Partner, much of our work involves helping organizations architect and implement Google Analytics (GA). Depending on the size of…
One of our sharpest web analysts, Andy Gibson, recently wrote a blog post about Google Tag Manager and Google Analytics Premium for Enterprises on…
Here at InfoTrust, we’ve been extremely busy lately with a few Google Analytics Premium implementations for large enterprise clients. Amin had a great introductory…
There has been a LOT of updates to the tag management industry since Michael’s blog post back in September. Emerging tag management companies, better…
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