How to Combat Possible Adobe Analytics Data Loss

How to Combat Possible Adobe Analytics Data Loss

Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For…

3-minute read
10 Common Questions From Companies Considering Google Analytics 360

10 Common Questions From Companies Considering Google Analytics 360

Get the full infographic As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations…

14-minute read
Save 10+ Hours Per Week With These Marketing Analytics Tips

Save 10+ Hours Per Week With These Marketing Analytics Tips

With the widespread adoption of stay-at-home policies across the globe, many of us are juggling our professional and personal responsibilities while working from home….

9-minute read
Google Cloud, AWS, or Azure? Choose Your Cloud Provider(s) Wisely

Google Cloud, AWS, or Azure? Choose Your Cloud Provider(s) Wisely

Choosing the correct cloud provider can be difficult. Typically when a company is evaluating one of the major cloud platforms, they come to the…

6-minute read
Digital Maturity Self-Assessment

Digital Maturity Self-Assessment

Digital Maturity Self-Assessment The frameworks we provide in Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform are key to your transformation. To…

5 Tactics for Travel, Hospitality Marketers during Difficult Times

5 Tactics for Travel, Hospitality Marketers during Difficult Times

In recent weeks, as health concerns are creating an impact on many aspects of our daily lives, a number of businesses and industries are…

5-minute read
3 Digital Analytics Trends for Retailers to Watch in 2020

3 Digital Analytics Trends for Retailers to Watch in 2020

“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…

6-minute read
2 Ways Your Marketing Team Should Be Utilizing Google Cloud

2 Ways Your Marketing Team Should Be Utilizing Google Cloud

Fill out the form to download the slides! Google Cloud, BigQuery, and Google Marketing Platform. These buzzwords in the marketing and analytics fields have…

Google Cloud for Marketing Workshop

Google Cloud for Marketing Workshop

InFOTRUST PReSENTS THE Google Cloud for Marketing Workshop THIS EVENT HAS BEEN POSTPONED. NEW DATE TBD. Buy Tickets Now Cloud workshop, you say? Google…

3 Tips for Tagging App + Web Events

3 Tips for Tagging App + Web Events

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

6-minute read
Get Started with Web Analytics | 3 Tips from InfoTrust

Get Started with Web Analytics | 3 Tips from InfoTrust

As consumer buying habits and product/service research continue to move online, the need to develop and maintain a strong digital strategy is a must….

5-minute read
App + Web 101: An Intro to Google Analytics’ Newest Properties

App + Web 101: An Intro to Google Analytics’ Newest Properties

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

7-minute read
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