InfoTrust Author Profile

Amin Shawki

Amin Shawki currently oversees our client delivery, focusing on analytics and governance as SVP at InfoTrust. In this role, he leads our industry teams and has been fortunate to work across various partners in all verticals and regions, providing best-in-class recommendations around data strategy, data collection, and maximizing value of data. ‌His role is to ensure confidence in not only organizations’ data practices but in the InfoTrust team providing the products and solutions leading to value. In his free time, he loves going full dad-mode with his little ones and French bulldog, while also playing golf and board games with any remaining time and headspace.
Integrating Google Analytics 360 with Search Ads 360: Part 2

Integrating Google Analytics 360 with Search Ads 360: Part 2

[cs_content][cs_element_section _id=”1″ ][cs_element_row _id=”2″ ][cs_element_column _id=”3″ ][cs_element_text _id=”4″ ][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”10″ ][cs_element_row _id=”11″ ][cs_element_column _id=”12″ ][cs_element_text _id=”13″ ][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”19″ ][cs_element_row _id=”20″ ][cs_element_column _id=”21″ ][cs_element_text _id=”22″…

2-minute read
Google Analytics 360 + DoubleClick Campaign Manager Part 2

Google Analytics 360 + DoubleClick Campaign Manager Part 2

[cs_content][cs_element_section _id=”1″][cs_element_row _id=”2″][cs_element_column _id=”3″][cs_element_text _id=”4″][x_line style=”border-top-width: 4px;”][x_image type=”none” src=”https://infotrust.com/wp-content/uploads/2018/04/DCM-Logo.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_element_text _id=”7″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”13″][cs_element_row _id=”14″][cs_element_column _id=”15″][x_custom_headline level=”h2″ looks_like=”h3″…

2-minute read
Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

[cs_content][cs_element_section _id=”1″ ][cs_element_row _id=”2″ ][cs_element_column _id=”3″ ][cs_element_text _id=”4″ ][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”10″ ][cs_element_row _id=”11″ ][cs_element_column _id=”12″ ][cs_element_headline _id=”13″ ][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”19″ ][cs_element_row _id=”20″ ][cs_element_column _id=”21″ ][cs_element_text _id=”22″…

2-minute read
Integrating Google Doubleclick Bid Manager with GA360: Part 1

Integrating Google Doubleclick Bid Manager with GA360: Part 1

[cs_content][cs_element_section _id=”1″][cs_element_row _id=”2″][cs_element_column _id=”3″][cs_element_text _id=”4″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”10″][cs_element_row _id=”11″][cs_element_column _id=”12″][cs_element_headline _id=”13″][cs_element_text _id=”14″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”20″][cs_element_row _id=”21″][cs_element_column _id=”22″][cs_element_headline _id=”23″][/cs_element_column][/cs_element_row][cs_element_row _id=”29″][cs_element_column _id=”30″][cs_element_image _id=”31″][/cs_element_column][/cs_element_row][cs_element_row _id=”37″][cs_element_column _id=”38″][cs_element_text _id=”39″][/cs_element_column][/cs_element_row][cs_element_row _id=”45″][cs_element_column _id=”46″][cs_element_image _id=”47″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”53″][cs_element_row…

2-minute read
Google 360 + DoubleClick Campaign Manager: Part 1

Google 360 + DoubleClick Campaign Manager: Part 1

[cs_content][cs_element_section _id=”1″][cs_element_row _id=”2″][cs_element_column _id=”3″][cs_element_text _id=”4″][x_line style=”border-top-width: 2 px;”][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”11″][cs_element_row _id=”12″][cs_element_column _id=”13″][cs_element_image _id=”14″][cs_element_text _id=”15″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”21″][cs_element_row _id=”22″][cs_element_column _id=”23″][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-left”]DoubleClick Campaign Manager Reporting Usage…

2-minute read
Using The Doubleclick Digital Marketing Stack to Achieve Marketing Greatness

Using The Doubleclick Digital Marketing Stack to Achieve Marketing Greatness

[cs_content][cs_element_section _id=”1″][cs_element_row _id=”2″][cs_element_column _id=”3″][cs_element_text _id=”4″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”10″][cs_element_row _id=”11″][cs_element_column _id=”12″][cs_element_headline _id=”13″][cs_element_text _id=”14″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”20″][cs_element_row _id=”21″][cs_element_column _id=”22″][cs_element_headline _id=”23″][/cs_element_column][/cs_element_row][cs_element_row _id=”29″][cs_element_column _id=”30″][cs_element_image _id=”31″][/cs_element_column][/cs_element_row][cs_element_row _id=”37″][cs_element_column _id=”38″][cs_element_text _id=”39″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”45″][cs_element_row _id=”46″][cs_element_column _id=”47″][cs_element_headline _id=”48″][/cs_element_column][/cs_element_row][cs_element_row…

2-minute read
Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal

Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal

The digital marketing landscape is a complex terrain to travel. With so many different channels and ways to engage your customers, you can’t settle…

5-minute read
Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates

Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates

Believe it or not – chatbots that pop up on your website or mobile app — like IBM’s Watson or LiveChat – can double…

8-minute read
Google Analytics eCommerce Architecture and Implementation

Google Analytics eCommerce Architecture and Implementation

Table of Contents The Planning Phase Understand All the Attributes Build Your Implementation Specs The Implementation Phase Implement All Analytics Across All Platforms at…

15-minute read
Google Analytics Tips: User Explorer Report

Google Analytics Tips: User Explorer Report

The reporting capabilities of Google Analytics makes it a powerful tool to track all your customers on all your digital platforms. Making sound data-driven…

5-minute read
Setting Google Analytics Custom Alerts to Monitor Traffic Changes

Setting Google Analytics Custom Alerts to Monitor Traffic Changes

Google Analytics is a very useful tool for monitoring marketing campaigns, digital platforms, and consumer engagement with your brand across your websites and apps….

2-minute read
Google Analytics Pro Tip: Mobile App Views

Google Analytics Pro Tip: Mobile App Views

I think we can all agree that Google Analytics is pretty awesome (and integral!) when it comes to understanding your consumer’s behaviors online. But…

2-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.

  • This field is for validation purposes and should be left unchanged.