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In our previous blog post, we laid out the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), with events now becoming the…
When Google releases a new product, there is always an inevitable amount of hype—and server-side GTM (Google Tag Manager) has been no exception. As…
With the holiday season approaching and the increasing shifts in shopping patterns amidst the continued pandemic, what are your teams doing to prepare and…
As Google Analytics makes the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), there will be a fundamental change in how data…
As Google Analytics rolls out GA4, many companies are exploring how the analytics data will appear in BigQuery. BigQuery offers the ability to write…
Audit, clean, rinse, repeat. Sometimes it feels like all we do is look at data and optimize scrub-scrub in an obsessive-compulsive fashion. “Just one…
The business intelligence landscape has been known to be a competitive field, especially with its growth in recent years. Deciding on which tool to…
Having the ability to build out audiences to leverage for your paid marketing efforts is one of the most valuable features of a digital…
In today’s ever-changing world, there is always room for some unbiased decision making so it’s no wonder that “data-driven decision making” is such a…
If you’re reading this article, you may be about to begin or are currently thinking about conducting an audit and implementation of your website(s)…
It’s 2021 and when it comes to analytics, as a marketing leader you’ve got expectations. You’re not looking for something casual—you want the real…
Introduction You have read plenty of articles, seen your fair share of webinars, and attended more online summits than you can count—all in the…
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