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While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…
Building an effective dashboard is tough work. I find most clients struggle when trying to build a dashboard internally due to a lack of…
Black Friday and Cyber Monday annually present marketers with ample eCommerce insights, as high traffic and large purchase volumes offer rich customer data for…
At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a…
You’ve likely seen the abbreviation for Intelligent Tracking Prevention, ITP, strewn across the headlines of tech and marketing blogs over the past year. The…
Though summer’s not yet over, major retail organizations around the globe are already developing strategic marketing plans for that oh-so-special day of the fiscal…
Is your business ready for the changes coming to Google’s data measurement infrastructure? You probably rely on Google Analytics as a marvelous tool to…
Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…
Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…
Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…
I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….
As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…
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