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Learn the Best Practices for Data-Driven Marketing using Google Analytics

Learn the Best Practices for Data-Driven Marketing using Google Analytics

Google Analytics is a great tool for analyzing trends and digital marketing performance. With more integrations than ever, Google Analytics is a powerful tool that…

How to Create Better Visibility & User Experience with Single-Page Applications

How to Create Better Visibility & User Experience with Single-Page Applications

Single-Page Applications (SPAs) are incredibility beneficial for attracting new prospects, enhancing user experience, and ultimately gaining more response from site visitors. However, without a…

Google Analytics eCommerce Architecture and Implementation for Large Enterprises

Google Analytics eCommerce Architecture and Implementation for Large Enterprises

Table of Contents The Planning Phase Understand All the Attributes Build Your Implementation Specs The Implementation Phase Implement All Analytics Across All Platforms at…

How to Build Data-Driven Marketing Strategies By Leveraging Attribution Models

How to Build Data-Driven Marketing Strategies By Leveraging Attribution Models

Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…

Talking Digital Analytics & Mentorship with Himanshu Sharma of Optimize Smart

Talking Digital Analytics & Mentorship with Himanshu Sharma of Optimize Smart

  Himanshu Sharma is the founder of Optimize Smart (formerly SEO Takeaways). He runs one of the world’s most popular blogs on analytics on…

Webinar Wrap-Up: Back to Basics Customer Lifetime Value

Webinar Wrap-Up: Back to Basics Customer Lifetime Value

“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but…

Google Analytics Quick Tip: Localhost Filtering

Google Analytics Quick Tip: Localhost Filtering

Meet Bill. Bill is a developer and he loves to test the development version of the website on his development platform(localhost) which he should because…

Why We Love the Google Analytics Attribution Report – And Why You Should, Too!

Why We Love the Google Analytics Attribution Report – And Why You Should, Too!

We understand that most of you are already aware what a Google Attribution Report looks like. But for those who do not, please keep…

Audience Reports: User Explorer + Demographic Reports

Audience Reports: User Explorer + Demographic Reports

Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…

In-line Report Filters – What They Are and How to Use Them

In-line Report Filters – What They Are and How to Use Them

Reports created in Google Analytics turn data into insights that take your marketing to the next the level and give you a leg up…

Webinar Wrap-Up: Digital Analytics Architecture for Publishers

Webinar Wrap-Up: Digital Analytics Architecture for Publishers

  “The integration between GA 360 & DFP allows data to flow back and forth between the two tools” – Andy Gibson, Head of…

Audience Reports: Active Users + Cohort Analysis

Audience Reports: Active Users + Cohort Analysis

Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…

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