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How ITP May Impact Your Analytics (Plus a Solution for Measurement)

How ITP May Impact Your Analytics (Plus a Solution for Measurement)

Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…

Use Advanced Cohort Analysis in Google Analytics to Better Understand Your Customers

Use Advanced Cohort Analysis in Google Analytics to Better Understand Your Customers

Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…

How To Make an  Enterprise Analytics Tool Really Worth the Investment

How To Make an Enterprise Analytics Tool Really Worth the Investment

I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….

How to Build a Winning Attribution Model for Non-eCommerce Brands

How to Build a Winning Attribution Model for Non-eCommerce Brands

As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…

Data Concepts and How They Apply to BigQuery

Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

5 Things to Know Before Getting Started with Google Campaign Manager

5 Things to Know Before Getting Started with Google Campaign Manager

Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…

With Multiple Brands Comes a Greater Responsibility for Privacy

With Multiple Brands Comes a Greater Responsibility for Privacy

With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…

What Is BigQuery and Why Is It Such a Hot Topic?

What Is BigQuery and Why Is It Such a Hot Topic?

BigQuery appears to be the hot buzzword in many enterprise-level marketing, analytics, and consumer insights circles right now. What’s not readily apparent to many…

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy…

5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

Larger marketing budgets and an influx of direct-to-consumer businesses mean that organizations can’t just outspend their competitors anymore—they must outsmart them to survive and…

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