GDPR and Google Analytics: Is It Really Illegal?

GDPR and Google Analytics: Is It Really Illegal?

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

15-minute read
Preparing for the Future of Digital Analytics in the Fitness Industry

Preparing for the Future of Digital Analytics in the Fitness Industry

What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…

5-minute read
5 CPG Analytics Trends to Know in 2022

5 CPG Analytics Trends to Know in 2022

2021 proved to be just as unpredictable as 2020, so it may seem crazy to predict what we should focus on in the upcoming…

4-minute read
5 Key Benefits of Google Analytics 4 for Retailers

5 Key Benefits of Google Analytics 4 for Retailers

As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…

6-minute read
2022 Analytics Trends to Watch: Personalized Experiences for Retail/eCommerce Industry

2022 Analytics Trends to Watch: Personalized Experiences for Retail/eCommerce Industry

As 2021 winds down and the pandemic continues to affect shoppers, retail/eCommerce brands continue to innovate to create best practices. Online shopping is bigger…

7-minute read
2022 Analytics Trends in Financial Services: Are You Ready?

2022 Analytics Trends in Financial Services: Are You Ready?

Covid-19 has dramatically accelerated the rate of digital adoption in the financial services industry causing unprecedented changes in human behavior and forcing new ways…

6-minute read
Server-Side Tagging and Why You Should Start Now

Server-Side Tagging and Why You Should Start Now

Wondering why you should consider server-side tagging? Today we’re sharing a list of benefits. While we’re focusing on Google’s new server-side tag manager (sGTM),…

5-minute read
Preparing for the 2021 Holiday Season with Predictive Analysis

Preparing for the 2021 Holiday Season with Predictive Analysis

For many of our B2C clients at InfoTrust, the holiday season can make or break their performance for the year. For this reason, it…

6-minute read
Getting Started with Audience Targeting Using Google Analytics Data

Getting Started with Audience Targeting Using Google Analytics Data

Intro As a marketer with access to Google Analytics (GA), there are several ways to get value from analytics, e.g. you could focus on…

7-minute read
What is a Google Analytics Certified Partner?

What is a Google Analytics Certified Partner?

If you’ve used Google Analytics, you might have heard the term “Google Analytics Certified Partner” before. With the advent of the Google Marketing Platform,…

6-minute read
I Just Connected Google Analytics to BigQuery—Now What?

I Just Connected Google Analytics to BigQuery—Now What?

Intro One of the key steps in an organization’s journey to greater digital analytics maturity is connecting its Google Analytics (GA) to BigQuery (BQ)….

6-minute read
Getting Started with BigQuery for Marketers

Getting Started with BigQuery for Marketers

Intro For many marketers, their first exposure to Google BigQuery (BQ) is through the integration with Google Analytics (GA). In addition to providing ownership…

8-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.