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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Optimize your data collection and analytics stack for faster information and more confident decisions.
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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
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  • Remediation Guidance
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InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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Data Privacy Articles

Understanding First, Second, and Third-Party Data

Understanding First, Second, and Third-Party Data

You’re likely already seeing first-party and third-party terminology everywhere you look if you work in analytics, marketing, and all-things digital. But have you heard…

6-minute read
Chrome Delays Third-Party Cookie Deprecation: What Advertisers Need to Know

Chrome Delays Third-Party Cookie Deprecation: What Advertisers Need to Know

Forgive me if you’ve heard this before … Google Chrome is delaying the deprecation of third-party cookies. After the initial timeline of 2020 (We’re…

5-minute read
Lessons and Learnings from the Cookieless Now Summit London

Lessons and Learnings from the Cookieless Now Summit London

Today’s marketing and advertising environment can often feel like chaos. Google Chrome deprecating support for third-party cookies, although no true date for when. A…

12-minute read
The Privacy Risk of AI: Automated Decision Making and Compliance Considerations

The Privacy Risk of AI: Automated Decision Making and Compliance Considerations

As third-party cookie deprecation is quickly approaching, many platforms are introducing AI capabilities promising greater utility with less data. Organizations can rely on features…

7-minute read
Shaping Tomorrow: Emerging Data Privacy Trends for 2024

Shaping Tomorrow: Emerging Data Privacy Trends for 2024

Each year Data Privacy Day provides a necessary reminder of the importance of embedding privacy into all business‌ activities. The fact that it is…

11-minute read
California Delete Act: A Quick Guide for Marketers and Advertisers

California Delete Act: A Quick Guide for Marketers and Advertisers

The California Delete Act was signed into law on Oct. 10, 2023. The new law will make it easier for California consumers to enact…

6-minute read
Cookieless Measurement: An Introduction to Browser Measurement APIs

Cookieless Measurement: An Introduction to Browser Measurement APIs

“How will we measure campaign effectiveness?” “How will we report conversions?” “Will attribution still be possible?” These are common questions from advertisers as they…

5-minute read
Respecting Privacy Rights: How to Handle Health Data Collection in Analytics and Advertising

Respecting Privacy Rights: How to Handle Health Data Collection in Analytics and Advertising

The past year has seen a significant increase in the focus on the privacy of health data. Beginning with the guidance released by the…

9-minute read
Privacy Impacts on Customer Experience: What Leaders Need to Know

Privacy Impacts on Customer Experience: What Leaders Need to Know

TL;DR Increasing privacy regulations will continue to force change on organizations’ customer experience due to third-party cookie deprecation and the impact of technical changes on first-party…

5-minute read
ChatGPT Ban in Italy: Privacy Concerns, AI, and What It Means for the Rest of Us

ChatGPT Ban in Italy: Privacy Concerns, AI, and What It Means for the Rest of Us

According to a UBS study, ChatGPT was estimated to have reached 100 million monthly active users in just two months after launch. This would…

7-minute read
Balancing Business Value and Compliance Risk: Restricted Data Processing

Balancing Business Value and Compliance Risk: Restricted Data Processing

A primary area of compliance risk for most organizations is the data collection architecture on the website, specifically tags and pixels. While most people…

7-minute read
Preparing for a New Privacy-Centric Data Reality in the Travel Industry in 2023 and Beyond

Preparing for a New Privacy-Centric Data Reality in the Travel Industry in 2023 and Beyond

Introduction The travel industry is facing a number of challenges around user privacy as it adapts to the expansion of privacy legislation. At the…

5-minute read
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